Scaling is Hard, Case Study: athenahealth
Seeing Both Sides
SEPTEMBER 5, 2012
The company was originally founded in 1997 by Jonathan Bush (1st cousin of George W.) Scaling Lesson #1: get close to customers early, really close, to help inform your pivots. That is why I’ve chosen athenahealth for the third in my series on scaling (following Akamai and TripAdvisor ). Founding Story: A Pivot.
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