First Impressions Matter: Why Great Visual Design Is Essential
ConversionXL
APRIL 30, 2019
Shows you how to create a visual design to improve first impressions. Users form design opinions in 17 ms. In fact, according to their study, some opinions develop within 17 ms, though the effect was less pronounced on some design factors. Diverting from those is a risk, no matter how imaginative or striking the design.
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