From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. After a while, people were able to think about automobiles in a new way, which finally paved the way for massive improvements in design and manufacturing. In 2000, we launched a loyalty program for a bank in Turkey, Akbank.
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