Beyond Lead Gen: How To Optimize B2B Sales Enablement
ConversionXL
MARCH 4, 2016
We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. Cost per lead. cost per download. The two aren’t disconnected, though. It starts with sales enablement.
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