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Start-ups are all Naked in the Mirror

Both Sides of the Table

My competitors from those days STILL love to talk about how much money we raised in February 2000 (get over it already!). Our business development discussions took longer than planned. Reporters were no longer interested in talking about B2B eCommerce. We downsized, developed processes and found our groove.

PR 331
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How to Radically Stand Out with Brand Marketing

ConversionXL

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. Studies show that only 5% of B2B buyers are ready to buy. What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals. There’s only so much you can say about B2B panels in a way that nobody else has.

Marketing 109
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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

I had actually developed the logo in 1999 and it is now on the back of my entire product line. The bonus of naming the company Redhead Marketing & PR is that when I am meeting a potential client for the first time in a coffee shop or wherever, they are always able to spot me because of my company name and hair color.

Naming 48
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Transcript of Focus on Existing Assets to Generate Better Marketing Results

Duct Tape Marketing

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. That’s real graduate level stuff, and most businesses aren’t taking care of the one or one and one or two kinds of things.

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28 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

I work with them to develop and market profitable products and services that turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. Well, we’re a B2B marketing agency that specializes in services and intangible products. So why Market Expertise?

Naming 94
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How Much Does Content Marketing Cost?

Brandanew

This may mean that while the products are ready, you may still be beginning to develop branding around it, and may not have a brand strategy in place. With a European client, we achieved a cost per lead of 7 Euros which was much lower than their normal $80 Euros per lead for B2B and thus exceptionally successful.

Cost 100
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10 Insightful Stats to Boost Your PR Efforts in 2016

Duct Tape Marketing

10 Insightful Stats to Boost Your PR Efforts in 2016 written by Guest Post read more at Duct Tape Marketing. PR is something no one can avoid since you can either have good or bad relations. What follows are 10 stats that can help you boost your PR: 1. Follow the guidelines above to boost your PR to a new, advanced level.

PR 28