2002 Campaign Metrics Sales 
ConversionXL
MARCH 19, 2020
In 2002, McKinsey published a study of 1,000 U.S. Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. What does a thoughtful campaign look like?
ConversionXL
NOVEMBER 3, 2020
For example, consider the following piece of copy from CopyLogic: “In 2002, members of Congress and President Bush began formulating a new economic bill to benefit a certain group of investments. In 2002, members of Congress quietly passed a bill to help themselves. ” Don’t drag it out.
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ConversionXL
OCTOBER 7, 2013
For example, consider the following piece of copy from CopyLogic: “In 2002, members of Congress and President Bush began formulating a new economic bill to benefit a certain group of investments. In 2002, members of Congress quietly passed a bill to help themselves. ” Don’t drag it out.
ConversionXL
SEPTEMBER 5, 2019
running regression analyses against success metrics), but we knew what our “ideal customer profile” looked like for the most part, and we knew which customer profiles were worth the most money to us generally. These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas.
ConversionXL
MARCH 7, 2017
One of the best definitions I’ve found, which expounds a bit more, comes from Tony Zambito circa 2002 : Tony Zambito: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.
Scalable Startup
FEBRUARY 1, 2013
It’s sort of like a supercharged version of Excel that lets you suck in data, you can suck in all your Facebook advertising campaigns, you can suck in all your Salesforce.com data, and you can run — you can actually, yourself, as a small business person, actually analyze and find friends and data. But they don’t buy servers.
ConversionXL
NOVEMBER 11, 2015
The services offered post-sale are not necessarily well-regarded and in the worst case may be considered “nickel and dime” – though that may be changing. But don’t worry it’s a strong sales culture with great salesmanship that may certainly help you out at renewal time.”
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