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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” A virtual reality walkthrough of a hypothetical bank layout. Image source ). Conclusion.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. What does a thoughtful campaign look like?

Marketing 121
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How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. If you spam the non-buyers with sales CTAs, you’ll only annoy them. If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. With enough resources, products can always be copied.

Marketing 109
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6 Guerrilla Marketing Tactics For New Businesses

YoungUpstarts

One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera. Stats say that freebies can boost sales by as much as 2,000%, and this percentage makes all your investments worthwhile. This tactic works great for new movies, books, or gadgets.

Flash 162
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How To Create A Brand Name For Your Company

Duct Tape Marketing

Look, if you work in sales, wanna learn how to sell or just peek at the latest sales news. Check out the sales podcast where host will Barron helps sales professionals learn how to find buyers and win big business in effective and ethical ways. Well, brand naming is for sale on Amazon and elsewhere that books are sold.

Naming 75
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The 4 Biggest Business Mistakes of All Time (and What You Can Learn From Them)

Up and Running

Gayle Warnock, got wind of the decision, he sent a one-line memo to project head Richard Krafve: “We have just lost 200,000 sales.” A year after New Coke’s release, Coca-Cola’s sales jumped 8 percent over the previous year. Customers loyal to the brand began a vocal campaign to bring back their beloved Coke.

Sales 126
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How Do You Know If Your Copy Is Any Good? (My 4 Step Process For Copy Testing)

ConversionXL

For example, consider the following piece of copy from CopyLogic: “In 2002, members of Congress and President Bush began formulating a new economic bill to benefit a certain group of investments. In 2002, members of Congress quietly passed a bill to help themselves. .” ” Don’t drag it out.