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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. What the big studies have shown.

Marketing 121
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7 Good Entrepreneurial Habits That Turn Bad

Startup Professionals Musings

Most begin by doing the product development, marketing and sales alone, but struggle making the transition to hiring and coaching others, defining repeatable processes and focusing on future strategy. For example, there once was a social network called Friendster , often credited with starting the social networking boom way back in 2002.

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Stitch Fix: Reinventing Retail Through Personalization

abovethecrowd.com

A new pricing or packaging model does not by itself represent a meaningful core differentiation, and the rising abundance of “subscription” or “flash sales” companies heightened our concern with regard to barriers to entry. For starters, the business metrics are quite compelling. The company has clearly “struck a chord” with consumers.

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9 Business Acronyms You Need To Know

YoungUpstarts

IPO stands for Initial Public Offering, and is the first sale of a private stock to the public. EBITDA, or Earnings Before Interest, Taxes, Depreciation, and Amortization, is a metric of measurement of cash earnings that is generally non-GAAP. What You Thought It Meant: Giant Awesome Animatronic Porcupine.

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What Affects Nonprofit Executive Compensation?

Board Effect

To preserve the integrity of nonprofits, the IRS set new rules for nonprofit executive compensation in 2002. In general, nonprofit executive committees should focus more on social outcomes related to the mission over financial metrics. Sales from goods. IRS Regulations for Nonprofit Executive Compensation. Private donations.

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#KillerSaaSPitch in 10 Words (Part 2)

Cracking the Code

When Elon Musk received $200 million from the proceeds of the PayPal acquisition in 2002, he re-invested everything to build the next big thing: $100 million in SpaceX and $100 million in Tesla. You can read the full story here ) #8 Engine Developing a scalable sales and marketing engine is a key element of success for SaaS companies.

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How Do You Know If Your Copy Is Any Good? (My 4 Step Process For Copy Testing)

ConversionXL

For example, consider the following piece of copy from CopyLogic: “In 2002, members of Congress and President Bush began formulating a new economic bill to benefit a certain group of investments. In 2002, members of Congress quietly passed a bill to help themselves. ” Don’t drag it out.