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Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

View from Seed

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. All three have different business models… SaaS, media/ad, and consumer transactional. Google was a one such company when they went public in 2004 and Facebook was too at their 2012 IPO. The post Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

IPO 180
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Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

Agile VC

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. All three have different business models… SaaS, media/ad, and consumer transactional. Google was a one such company when they went public in 2004 and Facebook was too at their 2012 IPO. The post Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

IPO 100
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How to Radically Stand Out with Brand Marketing

ConversionXL

He was swiftly followed by Richard Branson and Virgin Galactic in 2004. Studies show that only 5% of B2B buyers are ready to buy. Your brand values should permeate through your entire business and marketing strategy , from external interactions (including social media content) to internal culture (more on that in a bit).

Marketing 109
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Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. Everybody thought the real substance was going to come from B2B eCommerce players that would deliver “real value&# by disintermediating supply chains … blah, blah, blah. We were it in Europe: B2B.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Media & Marketing. Media Agencies. His findings are based on data from more than 2,000 companies that received venture funding, generally at least $1 million, from 2004 through 2010. Mr. Dreymann moved his family from Israel in 2004 after co-founding Goodmail in Mountain View, Calif., Business Services (B2B).

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Why Free Plans Don't Work

Software By Rob

Business software is different and shouldn’t be treated in the same way as B2C. Regarding the best type of products for freemium: I would’ve guessed that products like Pluggio (social media apps) would fit the bill here since most people expect them to be free. Justin #14 Eugene Mandel on 08.18.10 18 Rob on 08.18.10