2004 Cost Retention Vertical 
ConversionXL
JUNE 5, 2014
Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.
ConversionXL
JUNE 5, 2014
Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.
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ConversionXL
JUNE 5, 2014
Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.
ConversionXL
JUNE 5, 2014
Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.
ConversionXL
APRIL 23, 2019
Tullis and Wood (authors of a prominent 2004 study) recommend testing 20–30 users for card sorting. When testing past 15 users, the costs are often unjustified. Should the main menu be horizontal or vertical? While there’s a strong case against left-vertical menus , two studies (2003 and 2004) claim it’s better.
Duct Tape Marketing
APRIL 7, 2022
So when we strip out pass through, and then we measure the margin on that pass through, it's almost like we have two layers of cost of good sold, which is a concept that a lot of accountants kind of struggle with. And that's mostly gonna be the labor cost of the work that we do for clients. I like actually selling results.
ConversionXL
MARCH 19, 2013
Tullis and Wood (authors of a prominent study, 2004) recommend testing twenty to thirty users for card sorting. Testing it with more people does give more insight, but there are diminishing returns and when testing past 15 users the costs are often not justified. Should the main menu be horizontal or vertical?
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