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State of VC 2.0

View from Seed

Q: What is going to happen to the cost of capital? Q: What is the opportunity cost of not being in tech? One thing that jumps out quickly is that TVPI between 2004-2010 (avg 2.6x) has underperformed 2011-2017 (avg 3.0x). The chart below illustrates this, with the black vertical line representing the average VC return.

Valuation 319
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State of VC 2.0

View from Seed

Q: What is going to happen to the cost of capital? Q: What is the opportunity cost of not being in tech? One thing that jumps out quickly is that TVPI between 2004-2010 (avg 2.6x) has underperformed 2011-2017 (avg 3.0x). The chart below illustrates this, with the black vertical line representing the average VC return.

Valuation 295
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Stock Photos vs. Real Photos: Does It Matter?

ConversionXL

Here’s the problem: Every other poor schmuck in every other vertical has used the exact…same…photograph. The most notorious faux pas was in 2004, when competitors Dell and Gateway used photos from the same photo shoot in their “Back to School” promotional material. But did it stop there?

Stock 71
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State of VC 2.0

View from Seed

Q: What is going to happen to the cost of capital? Q: What is the opportunity cost of not being in tech? One thing that jumps out quickly is that TVPI between 2004-2010 (avg 2.6x) has underperformed 2011-2017 (avg 3.0x). The chart below illustrates this, with the black vertical line representing the average VC return.

Valuation 156
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Stock Photography vs. Real Photos: Can’t We Use Both?

ConversionXL

Here’s the problem: Every other poor schmuck in every other vertical has used the Exact. The most notorious faux pas was in 2004, when PC competitors Dell & Gateway used photos from the same photo shoot in their “Back to School” promotional material. Photograph. Meet The Everywhere Girl. But did it stop there?

Stock 129
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

million in 2004 to $6.5 For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. If I’ve already bought the cup for that visit, the cost to refill that cup (for them) is roughly $0.64

Retention 115
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How To Develop Your Customer Retention Strategy

ConversionXL

million in 2004 to $6.5 For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. If I’ve already bought the cup for that visit, the cost to refill that cup (for them) is roughly $0.64

Retention 112