Duct Tape Marketing

MAY 27, 2011

Mobile intensifies the importance of inbound marketing (being found) and couples it with the need for ease of discovery (just the facts mam) I still get pushback from some small business marketers that can’t seem to get past the idea of spam text messages for lead generation as the sum game of mobile. 5 Practical Tips for Gett. :

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Duct Tape Marketing

MAY 10, 2011

posted by: John Jantsch Tue May 10, 2011 67 Tweets 0 Comments | Share this post I want to make a very important marketing distinction today, one that could change how you approach leads, using a metaphor common in the animal world. If you short either one of these conditions you’ll soon turn into the worst kind of foe.

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Duct Tape Marketing

APRIL 28, 2011

Start looking for ways to create and document a marketing system that you can teach others to run and remove yourself from the lead generation and conversion game. If a potential buyer can see how they too could operate your marketing system, even after you the owner is long gone, you’ll build value.

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Duct Tape Marketing

APRIL 18, 2011

Free Weekly Marketing eNewsletter Years Worth of Posts Here Select Month April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June (..)

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Duct Tape Marketing

MAY 19, 2011

You’ll find it’s much easier to promote this kind of high-quality free content, particularly with social media, than it is to try to jump right to the sale of your product or service. It will build trust and rapport, so that down the line you can fully explain all the benefits of what you do. 5 Practical Tips for Gett. :

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www.forentrepreneurs.com

FEBRUARY 2, 2010

What the sheet shows is that each customer is costing you $100 in just lead generation expense. What generally works best here is allowing the OEM to sell only a base layer of your product with co-branding. What is Twitter hadn't gone to SXSW in 2007? Then you can go back into their customers and upsell them.

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infochachkie.com

SEPTEMBER 24, 2011

Basing a consultant’s compensation on the incremental revenue they generate is a great example of a deal that is on The Fringe (for other creative approaches to partnering, see Agreements on The Fringe). In the ‘normal’, non-startup world, a consultant will generally accept any engagement in which the client can pay for their services.

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Duct Tape Marketing

JUNE 23, 2011

The folks at Eloqua and JESS3 created a very useful infographic that helps visually illustrate this total body of work strategy and also sheds a light on the various marketing purposes of every type of content, and how to look at content creation from an operational viewpoint. Note: There have been some updates since I published th.

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