ConversionXL

APRIL 27, 2019

Indeed, a CMO Council study from 2008 found that: Over 50% of global marketers report that they have fair, little, or no knowledge of the customer demographic, behavioral, psychographic and transactional data. A B2C ecommerce company may have just a few clearly defined phases; a B2B SaaS company selling to the Fortune 100 may have more.

Customer 100

Customer Analytics B2C Conversion 100

Cracking the Code

OCTOBER 10, 2008

Friday, October 10, 2008. The Bessemer 10 laws of SaaS - Fall 2008 Release. When we first published Bessemer’s Top 10 Laws for Being "SaaS-y" in early 2008 in conjunction with our annual invitation-only SaaS CEO Summit, we were overwhelmed with the positive response and feedback we received. Add RSS feed. SaaS 13 Index*.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. The data is for 2008, but works like a charm in driving conversions. You have free tools like Google Analytics Content Experiments (now with the power of multi-armed bandits !), I love the social nature of sharing playlists.

Web 164

Web Design Marketing Security 164

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. Like a vast majority on planet Earth, I love data visualizations.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. Michele Kiss: Mastering Analytics for Optimization Success. Analytics and testing should live together in an organization. 2008 process. Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services.

San Antonio 86

San Antonio Metrics B2B Analytics 86

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103