2010, Advertising, Continuous Deployment and Hiring

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Thats why eBay advertises on search engines, and Facebook doesnt. As far as they are concerned, thats eBays job.

San Francisco

San Francisco CPA SEM CTO Hire

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. False negatives would be an issue, but combining ad words with other forms of advertising, such as guerrilla marketing, might yield a more robust answer. Case Study: Continuous deployment makes releases n.

Demand

Demand San Francisco Lean Continuous Deployment

Lessons Learned: Five Whys

Startup Lessons Learned

NOVEMBER 13, 2008

It seems your cluster architecture is one of the key architectural constraints making continuous deployment possible. If you cant deploy to 5% of the nodes and check the results, then how would you accomplish continuous deployment? Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Software Review

Software Review Technical Review San Francisco Continuous Deployment

Pivot, don't jump to a new vision

Startup Lessons Learned

JUNE 22, 2009

Ajay January 24, 2010 6:15 AM Matthew Ogston said. February 9, 2010 3:16 PM Anonymoussaid. I am so sick of your tweets it's advertising 24/7. April 12, 2010 7:45 AM @hankzy said. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n.

San Francisco

San Francisco Lean Continuous Deployment Agile

Lessons Learned: The ABCDEF's of conducting a technical interview

Startup Lessons Learned

NOVEMBER 29, 2008

Lessons Learned by Eric Ries Saturday, November 29, 2008 The ABCDEFs of conducting a technical interview I am incredibly proud of the people I have hired over the course of my career. This second objective plays no small part in allowing you to hire the best. Hiring decisions are among the most difficult, and the most critical.

San Francisco

San Francisco Lean Agile Java

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Startup Lessons Learned

NOVEMBER 6, 2008

Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Getting educated about advertising, agencies, and.

Agile

Agile San Francisco Software Review Continuous Deployment

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n. April 23, 2010 in San Francisco.

SEM

SEM San Francisco Lean Continuous Deployment

Lessons Learned: Principles of Lean Startups, presentation for.

Startup Lessons Learned

NOVEMBER 4, 2008

January 5, 2010 5:55 PM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) Bring your questions.

Lean

Lean San Francisco Agile Continuous Deployment

Lessons Learned: What is customer development?

Startup Lessons Learned

NOVEMBER 8, 2008

January 6, 2010 12:49 AM Anonymoussaid. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Bring your questions.

Customer Development

Customer Development Developer San Francisco Customer

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

NOVEMBER 17, 2008

December 18, 2008 9:40 AM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) Bring your questions.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

NOVEMBER 17, 2008

If I have some budget for outside help, should I hire a vendor to help us drive down our payment fraud rates by 1% (ROI easy to predict), or hire a market research firm to give us insights into potential customers (ROI hard to predict)? Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Bring your questions.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

More often This logic can be extrapolated to the web world to mean: more users, visiting your site more often, for longer amounts of time to maximize advertising exposure. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n. Buy a higher quantity 2.

San Francisco

San Francisco Lean Technical Review Continuous Deployment

Good enough never is (or is it?)

Startup Lessons Learned

SEPTEMBER 27, 2010

Lessons Learned by Eric Ries Monday, September 27, 2010 Good enough never is (or is it?) Freemium or subscription or advertising? Freemium or subscription or advertising? Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n.

San Francisco

San Francisco Lean Continuous Deployment Software Review

How to conduct a Five Whys root cause analysis

Startup Lessons Learned

JULY 2, 2009

I work in advertising and this system would work to analyze failures. " paragraph have the heading "Training New Hires", above the "Returning to the meeting itself." Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n.

San Francisco

San Francisco Lean Technical Review Software Review

Business ecology and the four customer currencies

Startup Lessons Learned

DECEMBER 14, 2009

This attention is valuable to yet another set of people: namely, the traditional businesses (see above) who are using marketing to grow, and are looking to advertise to new prospects. In the old days, these media companies would then themselves plow this profit back into marketing and advertising, and grow.

Customer

Customer San Francisco Viral Lean

The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

MAY 14, 2009

Were not going to have any form of advertising, but I am considering trying to offer a scholarship program to worthy entrepreneurs, just as we did for the Web 2.0 Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n. April 23, 2010 in San Francisco.

Lean

Lean San Francisco Continuous Deployment Software Review

Lessons Learned: ScienceDaily: Corporate culture is most important.

Startup Lessons Learned

NOVEMBER 18, 2008

0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) April 23, 2010 in San Francisco.

San Francisco

San Francisco Continuous Deployment Lean DC

Marching through quicksand

Startup Lessons Learned

AUGUST 24, 2009

Just as Erin mentions above -- replace content with games -- the same dynamics are at work in the advertising world. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n. April 23, 2010 in San Francisco. September 7, 2009 4:28 PM akibalogh said.

San Francisco

San Francisco Lean Technical Review Distribution

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

Launching is about creating circles within circles (groups of people that connect) and social networking, word of mouth, and real-world advertising are all contributing factors. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n. Thats how to "launch".

San Francisco

San Francisco PR Lean Early Stage

Getting educated about advertising, agencies, and media buyers

Startup Lessons Learned

NOVEMBER 5, 2008

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Getting educated about advertising, agencies, and media buyers I see lots of startups whose business plans revolve around selling high-value ad space to brand advertisers. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, I became very pleasre to read it.

Advertising

Advertising San Francisco Media Continuous Deployment

Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

MARCH 24, 2009

But that is not the only source of positioning: brand advertisers have been using packaging and TV ads to do this for years. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n. April 23, 2010 in San Francisco. Bring your questions.

Metrics

Metrics San Francisco Lean Viral

Lessons Learned: The engineering manager's lament

Startup Lessons Learned

OCTOBER 20, 2008

Flaws in design as a different story, and shouldnt be treated the same way; a user can live with software that doesnt have one of the features advertised, but he cant live with software where a feature sometimes does one thing, and sometimes another. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Software Review

Software Review Engineer Management Technical Review

Lo, my 2295 subscribers, who are you?

Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n. April 23, 2010 in San Francisco. Bring your questions.

San Francisco

San Francisco Lean Continuous Deployment DC

Learning from Obama: maneuver warfare on the campaign trail

Startup Lessons Learned

NOVEMBER 5, 2008

December 3, 2008 5:07 PM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) Bring your questions.

Campaign

Campaign San Francisco Lean Agile

The Superbowl ad test

Startup Lessons Learned

SEPTEMBER 13, 2010

Lessons Learned by Eric Ries Monday, September 13, 2010 The Superbowl ad test I am a firm believer in the danger of vanity metrics , numbers that give the illusion of progress but often mask the true relationship between cause and effect. The unstated implication is that these features are what are leading to this tremendous growth.

San Francisco

San Francisco Metrics Lean PR

Lessons Learned: Three freemium strategies

Startup Lessons Learned

JANUARY 27, 2009

Their economics blends elements of the free, advertising-supported, "eyeballs" business with more traditional e-commerce and subscription businesses. I think this is the right way to think about many advertising businesses, like Google AdWords. Is it that they act as free advertising for our premium product? Free as inventory.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: What is a market? (a guide for hackers)

Startup Lessons Learned

FEBRUARY 12, 2009

Are advertisers customers, and are they part of a market? But also, remember that eBay started out with pez dispensers but also remember that Google never advertised and Ive heard that Facebook got it right from the start. An employer is trying to hire someone for a specific job, and they think they know what that job is.

San Francisco

San Francisco Continuous Deployment Ruby Lean

Lessons Learned: CPI > CPC

Startup Lessons Learned

JANUARY 11, 2009

Lessons Learned by Eric Ries Sunday, January 11, 2009 CPI > CPC Google revolutionized advertising by popularizing pay-per-click. Because social networks have generated staggering quantities of traffic without generating as much economic value from traditional advertising models, theres a big opportunity to buy traffic on a new model.

San Francisco

San Francisco Social Network Lean Continuous Deployment

Case Study: SlideShare goes freemium

Startup Lessons Learned

AUGUST 16, 2010

Lessons Learned by Eric Ries Monday, August 16, 2010 Case Study: SlideShare goes freemium (Normally, I do not write about companies that are doing a marketing launch. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n. Except it didn’t take off.

San Francisco

San Francisco Lean Analytics Continuous Deployment

The cardinal sin of community management

Startup Lessons Learned

SEPTEMBER 11, 2009

We kept denying that we had done anything wrong, that the features still worked as advertised, and justifying our decisions instead of apologizing. I think its time to hire either a group of staff members to handle the policing of the catalog, or hire "catalog moderators" to do the work of keeping the catalog cleaned.

Community

Community Management Lean Software Review

Lo, my 1032 subscribers, who are you?

Startup Lessons Learned

NOVEMBER 19, 2008

November 24, 2008 3:45 PM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) Bring your questions.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: Where did Silicon Valley come from?

Startup Lessons Learned

NOVEMBER 11, 2008

Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Getting educated about advertising, agencies, and.

Silicon Valley

Silicon Valley San Francisco Lean Continuous Deployment

Lessons Learned: Net Promoter Score: an operational tool to.

Startup Lessons Learned

NOVEMBER 22, 2008

Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Getting educated about advertising, agencies, and.

.Net

.Net Operations San Francisco Lean

StartUpRoar

Lessons Learned: The three drivers of growth for your business.

Lessons Learned: Using AdWords to assess demand for your new.

Trending Sources

Lessons Learned: Five Whys

Pivot, don't jump to a new vision

Lessons Learned: The ABCDEF's of conducting a technical interview

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Lessons Learned: SEM on five dollars a day

Lessons Learned: Principles of Lean Startups, presentation for.

Lessons Learned: What is customer development?

Lessons Learned: The four kinds of work, and how to get them done.

Lessons Learned: The four kinds of work, and how to get them done.

Lessons Learned: The one line split-test, or how to A/B all the time

Good enough never is (or is it?)

How to conduct a Five Whys root cause analysis

Business ecology and the four customer currencies

The Lean Startup Workshop - now an O'Reilly Master Class

Lessons Learned: ScienceDaily: Corporate culture is most important.

Marching through quicksand

Lessons Learned: Don't launch

Getting educated about advertising, agencies, and media buyers

Lessons Learned: The metrics and levers of engagement.

Lessons Learned: The engineering manager's lament

Lo, my 2295 subscribers, who are you?

Learning from Obama: maneuver warfare on the campaign trail

The Superbowl ad test

Lessons Learned: Three freemium strategies

Lessons Learned: What is a market? (a guide for hackers)

Lessons Learned: CPI > CPC

Case Study: SlideShare goes freemium

The cardinal sin of community management

Lo, my 1032 subscribers, who are you?

Lessons Learned: Where did Silicon Valley come from?

Lessons Learned: Net Promoter Score: an operational tool to.

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