The Future of Ad Tracking: Navigating the Google Analytics Landscape
Duct Tape Marketing
OCTOBER 26, 2023
So the biggest difference is that it's not all about page views anymore. It's not all about how people go from page to page, but rather it's all about events because events can be tracked on a mobile app, but they can also be tracked on a game or on a normal website. Julian (09:50): CRMs, absolutely.
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