Why Online Reviews Are Almost As Good As Actual Referrals
Duct Tape Marketing
SEPTEMBER 18, 2014
According to Forrester data from a 2012 study, nearly one third of online consumers trust a stranger as opposed to a brand. A 20123 study by Bright Local showed that nearly 85% of customers read online reviews before trying a new restaurant, hiring a local contractor or making a major in-home purchase.
Let's personalize your content