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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Software as a Service (SaaS), the most mature of these segments, is comprised of end user applications like Salesforce.com. Forget everything you learned about software channels.

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Onboarding Emails: What Happens After They Subscribe?

conversionxl.com

Email Marketing. Lead Generation. Website Reviews. Onboarding Emails: What Happens After They Sign Up For Your “Free Thing” Tweet. Think about every lead magnet you ever signed up for. Here was the welcome email: Not even a link to bring me back into the product…. Landing Pages.

Email 67
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How to Build a Product Launch Strategy

ConversionXL

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. How a product launch strategy creates awareness and earns consideration from potential buyers.

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3 Creative Ways to Grow Your Email List

Duct Tape Marketing

You can have the best offer, the most compelling copy, sent from a trusted source, using a subject line that has been optimized for your audience … and yet, if you don’t have a list of email addresses to send to, none of it matters. Without a list of email addresses in your database, email marketing can be quite challenging.

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Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

For a software company whose success hinges on whether customers actually use the product , not having those 6 words severs the personal connection with the experience, and makes it feel like you’re using just another piece of software. Case Study 4 – 11% Increase For Mortgage Lead Generation. image source.

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Microcopy: The Tiny Phrases With An Explosive Impact On Conversions

ConversionXL

For a software company whose success hinges on whether customers actually use the product , not having those 6 words severs the personal connection with the experience, and makes it feel like you’re using just another piece of software. Case Study 4 – 11% Increase For Mortgage Lead Generation. image source.

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A Primer to Setting Up Your Own Affiliate Marketing Program

ConversionXL

How other people have used affiliates, what are potential affiliates looking at when deciding on which products and services to promote, what software is out there, how to keep affiliates happy and much, much more. Platform costs – to run affiliate marketing, we need software or an affiliate network to help with the day-to-day stuff.

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