Remove 2013 Remove Acquisition Remove Affiliate Remove Metrics
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Acquisition. Image source. This stage answers the question: “How do our customers find us?”.

Retention 113
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Square IPO: Is Square A Good Payments Business?

Agile VC

It has grown remarkably, has favorable gross margins and customer acquisition payback, and a clear path to profitability. Undoubtedly some small businesses who became Square customers were comforted by the affiliation… if it’s good enough for Starbucks’s billions in payments it must be good enough for me. Gross Margins / Net Revenue.

IPO 165
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3 Rules to Actionable Metrics in a Lean Startup

practicetrumpstheory.com

First, what is an actionable metric? An actionable metric is one that ties specific and repeatable actions to observed results. This distinction carries over to metrics too. So both Acquisition and Referral can be tabled for now. Of the 5, only 2 matter before Product/Market Fit – Activation and Retention.

Metrics 51
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Startup Resources

www.vccafe.com

Startup Resources (Updated Mar 2013). Venture Capital Cafe > Startup Resources (Updated Mar 2013). Added – March 2013* Startup Intelligence tools. Read post Why Learning should be your top 2013 new year’s resolution  for a full list. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â??

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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.