ConversionXL
SEPTEMBER 24, 2020
Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Acquisition focuses on how to grab attention in a very crowded content environment. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Image source ).
ConversionXL
FEBRUARY 26, 2014
For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .
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ConversionXL
MAY 22, 2014
For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Acquisition – Getting Visitors At Top Of The Funnel. image source. What do they need?
Occam's Razor
AUGUST 9, 2016
SEO & PPC, Because You Should! We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. You spend money on SEO and PPC. Gain Attribution Modeling Savvy.
crowdSPRING Blog
APRIL 6, 2015
Customer Acquisition Cost. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. Small Business and Startups: End-of-Year Mishegoss, 2013! Every business, whether B2B or B2C has to bring in customers. Why, you ask?
ConversionXL
JULY 10, 2014
In a 2013 study by Millward Brown & Compete , a similar trend was found, with competitive intelligence being dead last on the list of popular optimization tactics (even more surprising that A/B testing came in second though). (competitors, window-gazers, people doing research, etc). image source.
View from Seed
JANUARY 8, 2015
As of Q2 2013, when I left to join NextView, they were generating around 2 million monthly views and had over 300,000 subscribers. Instead of immediate acquisition, blogging and building an audience are investments in the very near future (2–6 months) as well as the more distant future. Show me a PPC campaign capable of doing that.
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