crowdSPRING Blog
JANUARY 30, 2013
MarketingProfs and the Content Marketing Institute recently released a report on 2013 Content Marketing Benchmarks, Budgets, and Trends for North America. It’s a fascinating report with insights into the challenges faced by B2B marketers and how they are leveraging content marketing to promote their businesses.
ConversionXL
JULY 1, 2014
Research from the CMO Council & Penton Media in Q4 of 2013 found that only half of the companies surveyed felt they had good transactional, behavioral & customer support data. If B2B try to get information about industry and position in the company. Some ideas for customer segments are: Big Spenders. Frequent Buyers.
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ConversionXL
FEBRUARY 26, 2014
A tax services center could focus on “ prepare 2013 taxes” now, but in September might focus on 3 rd quarter filing services for freelancers. 24/7 online retailers could apply this same tactic for Campaigns that focus around getting people to contact the business for special deals, or b2b Campaigns that connect visitors to inside sales.
Occam's Razor
DECEMBER 9, 2013
One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. Look at the colors. Look at the icons.
Designmantic Blog
MARCH 6, 2018
Lilach Bullock is well-known in the fields of online lead generation and social media. She is the founder and CEO of the brand amplification company called Thulium that specializes in B2B social media account-based marketing. Lilach Bullock. Website: lilachbullock.com. Marsha Collier. Website: coolebaytools.com. Shelly Kramer.
Duct Tape Marketing
AUGUST 29, 2013
Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). As an aside, B2B companies, and in particular B2B technology companies, tend to be the most progressive in content marketing for demand generation.
crowdSPRING Blog
APRIL 6, 2015
Every business, whether B2B or B2C has to bring in customers. The answer to this question is your conversion rate, whether you are tracking foot traffic or leads generated via a mailing list, or traffic to your website generated by online ads. Small Business and Startups: End-of-Year Mishegoss, 2013!
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