2015 B2C Metrics Software Review 
ConversionXL
MARCH 4, 2016
The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. And sales enablement software helps arm sales teams with the information they need to close sales. And typical success metrics for them would look like: email open rate. Image Source. conversion rate.
Occam's Razor
SEPTEMBER 15, 2014
They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.
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Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Are they a lost cause? That's fine.
ConversionXL
APRIL 11, 2016
Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In 2015, another study found that marketers ranked video as the second most effective type of content. Wistia shows which metrics can be used to help you measure various factors (e.g. ” (via Vidyard).
ConversionXL
MARCH 10, 2017
Test your subject lines and measure the right metric. Of course, you’ll also want to be sure you’re focused on the right metric. It helps to code your data: needs / wants, pain points / benefits, hesitations, likes / preferences, etc. Also note how the trend started in 2014 and seemingly picked up in 2015.
ConversionXL
APRIL 12, 2017
Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). Analytic: A measure software can track. A metric should tell you what you will do differently. Design must drive metric collection, not the other way around. Insert line of code.
Austin Startup
MAY 29, 2019
This lesson was first shared at Lucky7 on January 15, 2015. Their success is about execution in sales, services, and feature parity … and then eventually superiority (again, due to that single platform to rapidly evolve on advantage). B2C startups we’ve invested in like ROIKOI and Thread are tapping into network effects?—?and
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