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Planning Your 2016 Content Marketing Calendar

Duct Tape Marketing

There are only a few weeks left in 2015, and that means it’s time to start planning your marketing calendar for 2016. For example, a CPA could post a list of the top ten personal finance blogs or top ten budget apps for smartphones. These tend to show up in search results, especially if you get a few quality backlinks to the post. .

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

2015 site vs. 2017 site. Search dropdown. Jakub Linowski: Searching for Repeating Conversion Patterns: What Can Multiple Tests Tell Us? Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Start typing a search term.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Many of the top search results for the term are focused on what it is and whether you can make money from it. Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. Most affiliate networks, for example, allow you to search for affiliates by their primary promotion method.

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How to Build an Audience with Social Media Brand Marketing

ConversionXL

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. And so, when people are making buying decisions, they make those searches elsewhere.

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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

On your phone, try to search for people in your lives by name, by faces, combine their name with events/things/locations and you’ll be surprised at what the AI returns. You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! Cool, right? Time of Day.

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50+ Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

A photo posted by CEO Blog Nation : I am CEO (@ceoblognation) on Sep 16, 2015 at 10:40am PDT. #1 First, we searched for the names of companies that were in a business similar to ours to get an idea of what our name should be like. We chose The Search Party because it resonated with our purpose as a business. I was shocked!

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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

I even abandoned CPA (not enough focus on what makes the ads good). Clicks will get you and I to focus on ad copy, bids, other creative elements, precise targeting (or retargeting), ad placement (quality score for search!), And many others. I settled on Clicks and Assists. For mobile Acquisition, our critical few metrics stay the same.

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