Remove 2016 Remove Campaign Remove Lead Generation Remove Social Media
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

A Facebook study suggested that video content generates five times the engagement (“gaze,” officially) as static content. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease.

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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. In each of the channels below I’ve listed some of my favorite tools and then linked to article and resources where you can learn more about the topic in general. Lead Generation with Facebook Ads.

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Why Startups Love The One-Two Of Engaging, Affordable Quiz Marketing

YoungUpstarts

Now that is not a whole lot of resources to play with or start and optimize traditional online ad campaigns, so startups are on the hunt for new methods which ensure affordable results. Quiz advertising creates a marketing funnel which automatically classifies leads and generates information. Why it works.

Marketing 147
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The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Before we begin, let’s understand what is a social media ad.

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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. And native ads that include rich media boost conversion rates by up to 60%. For example, users who are retargeted to are 70% more likely to convert.

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The Secrets To Branding Your Small Business or Startup: What You Can Learn From The World’s Best Brands

crowdSPRING Blog

The 2016 Brandz Top 100 Most Valuable Global Brands report offers important branding lessons for startups and small business. Here are 7 key take-aways from the BrandZ 2016 report (and the important lessons for small businesses and startups): 1) Disrupt yourself before you become disrupted. But location is only one factor.

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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a lead generator. Here are some practical approaches to identifying shifting priorities: Embedding yourself in social media.

PR 120