2017 B2C Search Technical Review 
David Teten
DECEMBER 3, 2019
When I met my now-wife, I realized that any technology that can find me a spouse is a killer app. I’d argue that the same type of technologies that have revolutionized dating can revolutionize our industry. . I walk through below how progressive investors are using technology and analytics throughout all of their operations.
YoungUpstarts
SEPTEMBER 17, 2018
From auditing tools to inventory management, there’s a million and one ways that mobile technology can help you get a better handle on branding without a dedicated team of marketers. According to a survey by B2C researcher AgilOne , more than 70% of consumers expect a personalized experience from brands. Develop your own mobile app.
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ConversionXL
MARCH 13, 2019
But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?
David Teten
SEPTEMBER 23, 2017
VCs tout themselves as frontier technology investors, but most are using the same infrastructure tools they have used for the past 20+ years: Excel and recent college grads searching Google. According to Knowledge.VC , under 5% of US VCs have a full-time team member focused on technology. . But we’re doing it slowly.
Occam's Razor
SEPTEMBER 15, 2014
They use different technologies of course, and different distribution mechanisms. When you tag your email, paid search, display, organic and paid socially shared urls, you are going to ensure that your analytics solution will capture the source accurately (even in all those cases where there is no referrer).
Hearpreneur
DECEMBER 15, 2017
They recognize the average lifespan of a client is 3-6 months, so they implement a strong sales team to consistently search for new clients. We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. 14- A number of reasons.
Occam's Razor
FEBRUARY 28, 2017
Most employees work diligently to deliver against set expectations. In this case this was technically a micro-outcome in this case (conversion is offline). This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " Smarter Search, Display. Good tactical wholesomeness.
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