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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy.

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How To Be Successful In The New Customer Experience Battlefield

YoungUpstarts

Companies that actively focus on CX can significantly reduce churn rates, increase retention rates, and earn higher revenues. Whereas customers used to make decisions based on adverts, mail, and the news, consumerism in 2020 has been revolutionized. Value customer lifetime.

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Common B2B Challenges and How To Solve Them

ConversionXL

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. Companies experience a high churn rate because of bad product adoption. Let’s dive in. Common B2B marketing challenges.

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Combining All Your Funnel Data into One Sheet

ConversionXL

Instead of measuring Awareness, Appeal, and Ask separately, we combined all marketing acquisition efforts under the Awareness stage, leaving Act to account for conversions in the form of sign-ups. The Churn Rate allows us to estimate the satisfaction level of our paid users. Next, you can adjust some of the default parameters.

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Affiliate Marketing for Startups: How to boost revenues leveraging B2B Affiliate Programs

Transformify

Initially, lots of potential clients may be interested to try out the product because it’s new and the flow of new users may mask the high churn rate. Even more, some founders are not interested in the churn rate at all early on. So, how to make affiliate marketing work for you? Know your userbase.