ConversionXL

OCTOBER 16, 2022

By meeting buyers’ post-purchase needs , you’ll improve customer retention. A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. Image source ). Data-driven targeting.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

SEPTEMBER 20, 2021

billion in ad revenue in 2020. Given that most users abandon apps within 30 days post-installation, high downloads don’t lead to high audience retention, satisfaction, or revenue. Choose an ad format and campaign that aligns with your end goals (e.g. YouTube generated $19.77 Done right, YouTube ads are a profitable endeavor.

Analytics 134

Analytics Metrics Channel Video 134

Up and Running

JULY 7, 2021

In a recent B2B study , 86% of buyers expressed interest in accessing visual or interactive content over other forms. Facebook ads, Instagram ads, celebrity endorsements, social media events — designing marketing campaigns inclusive of social media platforms will get the word out that a brand like yours exists. Don’t believe us?

eCommerce 149

eCommerce Social Media Naming Technical Review 149

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. HubSpot has built its brand to over 100,000 customers and $1 billion in annual recurring revenue in 2020. When it comes time to decide where to allocate resources to build brand equity, it seems like the best way forward would be to drive a brand awareness campaign.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Still, about 65% of brands planned to increase their investment in influencer marketing in 2018, which puts the strategy on track to top $10 billion by 2020. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Campaign Monitor. web analytics measure marketing campaigns. SEO and campaign management tool.

Software Review 53

Software Review Technical Review Startup 53

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Would that help retention and NPS (Net Promote Score)? Last year, 2020, the AVERAGE IPO was underpriced by 47.9%!

IPO 82

IPO Customer Matching Silicon Valley 82