Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. and AdWords ads.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

MARCH 13, 2013

Traffic volume is a vanity metric. So I was a bit too caught up in vanity metrics like traffic volume and I was happy to say I was getting 10-15K visits a month but is that even good? Look I’m not going to tell you that vanity metrics are useless and you shouldn’t look at your traffic stats. What are vanity metrics?

Metrics 111

Metrics Analytics Aggregator Revenue 111

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Impressions?

Metrics 151

Metrics Web Analytics CPA 151

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. If you haven’t figured out the ecosystem, growth is useless – whether it is a acquisition-only viral loop, like Tagged, or an advertising blitz like countless dot-bombs.

Customer 156

Customer San Francisco Viral Lean 156

Up and Running

DECEMBER 9, 2014

Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. Three, I’m a book keeper, accountant or CPA and other. Three, I’m a bookkeeper, accountant or CPA or other. Which metrics do you most rely on to understand your business itself. This is number one.

Small Business 95

Small Business Finance Forecast Metrics 95