ConversionXL

NOVEMBER 23, 2022

This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Product should be your main channel for customer acquisition, retention and expansion. What are the priority customer problems and opportunities? This defines what to test by adapting to the customer priority.

B2B 94

B2B Marketing Curation PPC 94

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

OCTOBER 13, 2015

So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels? Acquisition Efficiency. Customers that converted in the last year that had a sales cycle of less than x weeks. Will this cohort help me improve that metric?”.

Conversion 48

Conversion Retention Acquisition Metrics 48

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. And yet, their investors are frustrated. This last point is especially important.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

AUGUST 19, 2020

If your cost per acquisition from PPC is well inside your target range, why wouldn’t you invest more if there’s room to grow? We’ve had clients report SEO metrics from Adobe Analytics, while PPC metrics came from Google Analytics (because of its native integration with Google Ads).

PPC 69

PPC SEO Channel Analytics 69

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48