ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% Product should be your main channel for customer acquisition, retention and expansion. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size).

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

AUGUST 19, 2020

a top-line conversion or revenue target) and recognize both teams’ contributions—regardless of which channel generated the most conversions in a given period. If your cost per acquisition from PPC is well inside your target range, why wouldn’t you invest more if there’s room to grow? Don’t just look at aggregate performance by channel.

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

OCTOBER 13, 2015

Average Revenue Per Customer. So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels? Acquisition Efficiency. Customers that converted in the last year that had a sales cycle of less than x weeks.

Conversion 48

Conversion Retention Acquisition Metrics 48

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

www.forentrepreneurs.com

FEBRUARY 2, 2010

The company has just missed its quarterly revenue forecast. Lets take an example, and look at how they might do this: They will be able to tell you that revenue is composed of deals. To compute revenue, you multiply average deal size by number of deals. Bookings is the pre-cursor to Revenue. Obvious, isn’t it?

Metrics 55

Metrics Design Entrepreneur Startup 55

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list!

Software Review 48

Software Review North America Europe Metrics 48