Remove Acquisition Remove Analytics Remove B2C Remove Early Stage
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2023-2024 B2B SaaS Benchmarks

VC Cafe

Benchmark: Serena Capital suggests that B2B SaaS startups should aim for a 10% month-over-month MRR growth rate in the early stages. Customer Acquisition Cost (CAC) Definition : CAC is the total cost of acquiring a new customer, including marketing and sales expenses. PLG products see higher adoption of these metrics.

B2B 97
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

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Product-Led Growth (PLG) For Startups

Mucker Lab

What should an early-stage startup founder focus on if they want to implement PLG? But for early stage founders, I think there are two particular scenarios where PLG can be really helpful. So for early-stage founders, those are the two scenarios where PLG might be a great fit. That's the foundation.

Product 78
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Two investment deals are on the table. Which do you sign?

The Startup Toolkit

Vision for B2C, virality-driven community. In an early stage deal, you check the numbers to avoid getting exploited, but you make your decision based on the investors. The latter means products, analytics, optimisations, and developers. Highly experienced, top-tier angels. Vision for B2B, sales-driven technology.

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Two investment deals are on the table. Which do you sign?

The Startup Toolkit

Vision for B2C, virality-driven community. In an early stage deal, you check the numbers to avoid getting exploited, but you make your decision based on the investors. The latter means products, analytics, optimisations, and developers. Highly experienced, top-tier angels. Vision for B2B, sales-driven technology.

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How to Build a Product Launch Strategy

ConversionXL

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. These insights will help you choose a GtM strategy that will attract, retain, and grow your customer base.

Product 96
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Cracking the Product Demo Code: Lessons From 78 SaaS Demos

ConversionXL

What types of demos are used, and are there correlations between B2B and B2C demo usage? Let’s dive into the data and trends in this case study to help determine what kind of demo and format might be best for your business: 71% of the companies in this sample are B2B companies, the remaining 29% being B2C or a hybrid of B2B/B2C.

Product 120