2023-2024 B2B SaaS Benchmarks
VC Cafe
JUNE 6, 2024
Benchmark: Serena Capital suggests that B2B SaaS startups should aim for a 10% month-over-month MRR growth rate in the early stages. Customer Acquisition Cost (CAC) Definition : CAC is the total cost of acquiring a new customer, including marketing and sales expenses. PLG products see higher adoption of these metrics.
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