View from Seed

MARCH 3, 2015

EM: When you’re at an early stage, you don’t know what that buyer path looks like yet, so you should be trying all different strategies to get data and figure out the playbook. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

View from Seed

SEPTEMBER 11, 2019

For consumer companies this is usually around user acquisition, engagement, and retention. If in the long run your B2C business is likely to have an ad-based revenue model, the ability to acquire a large number of users at zero or extraordinarily low cost is critical.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

David Teten

DECEMBER 3, 2019

Data companies focused on early-stage startups include Aingel , fundsUP , Preseries , PredictLeads , and Sploda. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. ExitRound helps early stage companies identify buyers in smaller exits. .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. So while ads can be an effective way to grow, spending on user acquisition before figuring out monetisation is a sure way to shorten runway for early stage startups.

Mobile 190

Mobile Social Media Distribution PR 190

Mucker Lab

APRIL 6, 2023

What should an early-stage startup founder focus on if they want to implement PLG? But for early stage founders, I think there are two particular scenarios where PLG can be really helpful. So for early-stage founders, those are the two scenarios where PLG might be a great fit. That's the foundation.

Product 78

Product CTO Hire Startup Fractional CTO 78

VC Cafe

MARCH 27, 2022

Metaverse – it has both B2B and B2C applications. As an investor, it’s not always easy to assess the team at the very early stage, especially if they didn’t come from working in the space before. Micrsoft’s acquisition of Activision for nearly $70 billion in cash his just one example.

Cofounder 179

Cofounder Venture Capital Equity 179

View from Seed

AUGUST 2, 2017

While our lens on the Everyday Economy is focused on our actions as individuals, it’s not constrained to B2C companies. Sunrise , a calendar app we invested in from our first fund, was used every single day by millions of consumers prior to their acquisition by Microsoft. Early-stage investing is still the only thing we do.

Seed Stage 273

Seed Stage Portfolio Cofounder B2B 273

The Next Web

OCTOBER 17, 2013

Carlos Eduardo Espinal is a partner at Seedcamp , an early stage mentoring and investment program that engages startups through monthly Seedcamp Events, where entrepreneurs present their companies, network, receive mentoring, and compete for investment by Seedcamp. Seedcamp invests in approximately 20 companies annually.

Customer 128

Customer B2C Startup Early Stage 128

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. In an early stage deal, you check the numbers to avoid getting exploited, but you make your decision based on the investors. The former means your friends won’t hear about your company until the acquisition. Highly experienced, top-tier angels. Requires team relocation.

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. In an early stage deal, you check the numbers to avoid getting exploited, but you make your decision based on the investors. The former means your friends won’t hear about your company until the acquisition. Highly experienced, top-tier angels. Requires team relocation.

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. These insights will help you choose a GtM strategy that will attract, retain, and grow your customer base.

Product 96

Product Social Media Audience Software Review 96

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. upfront acquisition cost, making the CLTV equal to $2.5-$0.7= means a $0.7

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

FEBRUARY 10, 2021

What types of demos are used, and are there correlations between B2B and B2C demo usage? Let’s dive into the data and trends in this case study to help determine what kind of demo and format might be best for your business: 71% of the companies in this sample are B2B companies, the remaining 29% being B2C or a hybrid of B2B/B2C.

Product 120

Product B2C B2B Email 120