ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Very few, if any, of these interactions are with a sales rep. via Technology Advice ].

Demand 95

Demand Management B2B Campaign 95

View from Seed

JULY 9, 2015

This particular company, as a B2B SaaS business, would definitely benefit from driving traffic to convert into subscribers or leads on their email list. Across the NextView portfolio and in discussing this topic more broadly, we’ve found that funding announcements are rarely good customer acquisition channels.

Startup 120

Startup PR Cofounder Stealth 120

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. Word-of-mouth interactions (e.g.,

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. For example, a fast-food restaurant employee asking if you’d like fries with your order or a phone retailer asking if you’d like to bundle your handset with a cover. That B2B sales are built on relationships.

B2B 129

B2B Email Sales Acquisition 129

This is going to be BIG.

JUNE 13, 2012

When I asked him to come share his sales and company culture expertise at GA, he was on it--right in the middle of acquisition negotiations. The cool thing was that I felt so good about SinglePlatform as a place to work that I felt like I wasn't just helping the company--I was helping the employee find a great home.

Syndicate 151

Syndicate Syndication Viral B2B 151

David Teten

DECEMBER 3, 2019

Point Nine Capital uses 15Five for continuous employee feedback. Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Agile VC

JUNE 12, 2012

In fact my first job as an early employee of PayPal was as Product Manager responsible for our mobile products (WAP-enabled cell phones and our legacy Palm Pilot IR port product) and the first international version of PayPal. They picked online, because signing up online B2B partnerships is quick, easy and capital light. Enough said.

Mobile 250

Mobile Disintermediation SMS Government 250