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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. For example, a fast-food restaurant employee asking if you’d like fries with your order or a phone retailer asking if you’d like to bundle your handset with a cover. Cross-selling can be a powerful tool for retention and acquisition.

B2B 129
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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =. paying for travel data from ITA or others (customers acquisition spend is not included in COGS). 5) High Productivity: Kayak had 148 employees at the end of 2010.

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From Google Hire to Transformify: How to Switch ATS Provider Risk Free

Transformify

Subscription fee based on the average number of employees in your company. Are the job listings syndicated with external job boards? Usually, some job listings are syndicated for free and receive limited traffic, while others are syndicated at a fee and receive much more targeted traffic. Fee per applicant.

Hiring 95
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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

The parts of digital marketing we can track— email marketing , paid social, content syndication—are the tip of the iceberg. Similarly, 72% of people feel more connected to a brand when its employees share information on social media, with almost two-thirds saying it helps them feel like there are real people behind the brand.

B2B 103
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Can You Build Your Business on Somebody Else’s Platform?

Both Sides of the Table

DataSift was never built on a single platform and never desired or expected to be Twitter’s re-syndication provider as its sole business. Never mind that Twitter in writing specifically asked us to build this re-syndication product with them and that every step of the way encouraged us to build out the service. billion people.

Syndicate 150
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Corporate Venture Capital: Obligatory or Oxymoron?

David Teten

We never seek any rights to give Amex preferential treatment at the time of a potential acquisition. There is a possibility that Amex may explore acquisitions within the Amex Ventures portfolio, but those discussions will be on market terms similar to those with other potential acquirers.”. They invest alongside financial VCs.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Point Nine Capital uses 15Five for continuous employee feedback. Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores.