ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. Upstream and downstream products : Deputy (employee time tracking software), BigCommerce (ecommerce software), etc. Problem terms.

Framework 123

Framework B2B SEO Search 123

Hearpreneur

DECEMBER 11, 2020

Here’s something other entrepreneurs look forward to:: #1- Employee engagement. I’ve decided that we need to make 2020 the year of employee engagement. When I look around the office, I notice so many things that would be changed if our employees weren’t involved and happy. 5- Developing a new standard for my employees.

Entrepreneur 72

Entrepreneur Employee Demand Technical Review 72

ConversionXL

JANUARY 18, 2022

Most business buyers (95%) are not currently in the market to buy, according to research from the B2B Institute and Professor John Dawes of the Ehrenberg-Bass Institute. Survey your employee base to find out if your values are authentic. Do they help your employees know how to act? Do they set you apart from similar companies?

Marketing 128

Marketing Campaign Software Review Tulsa 128

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Employees want to know how your product will improve their day-to-day. an ebook); Then you blast them with sales messaging (e.g., email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

VC Cafe

OCTOBER 28, 2021

In this Techcrunch article written by Aaron Levie of Box, he refers to it as the rise of enterprise ‘to ys’, citing the acquisition of Yammer by Microsoft for $1.3 The consumerisation of enterprise was a big investment trend in 2011-2012. “Toys” are new startups attacking a narrow or unattractive segment of the market.

B2B 167

B2B Sales Cycle Software Mobile 167

Transformify

JANUARY 7, 2019

It is highly likely, that UK businesses will prefer to hire temp workers versus permanent employees for a while. Then, the recruitment platform bills the employer transforming it into a B2B arrangement as the employer receives invoices from and transfers payments to only one partner – the recruitment platform.

Hiring 74

Hiring Intellectual Property Software Review NDA 74

Startup Professionals Musings

MAY 10, 2019

Of course, nothing is totally free, and I have heard the horror stories of relatively small companies finding thirty or more employees spending most of their time scanning and using social media for promotions, or engaging high-priced consultants who never seem to be able to show any real return for all of their efforts.

Social Media 247

Social Media Media Reputation Viral 247

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. customer acquisition process and channels). Tidal Wave 2 – Rising Acquisition Costs. ?. Cons : Expensive customer acquisition cost (CAC) and hard to scale. ideal customer).

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. ” Do you ever fight the urge to say we have to be different again? [12:29]

Marketing 77

Marketing Differentiation B2C PR 77

YoungUpstarts

SEPTEMBER 21, 2020

Some businesses even have tenured employees who are used to older processes. The “Four Es of Going Electronic” While it seems absurd to add “driving paper around” to anyone’s job description, it speaks to how deeply checks are embedded in the B2B world. So is the check-writing process that bad?

Stock 264

Stock B2B Sales Cost 264

SoCal CTO

NOVEMBER 17, 2009

I’m more familiar with content marketing in B2B Marketing. Plus, I’ve got to imagine your employees love it. Our new customer acquisition has grown and our costs have plummeted. Our new customer acquisition has grown and our costs have plummeted. A negative customer acquisition cost!

Southern California 170

Southern California Acquisition Cost Customer 170

YoungUpstarts

SEPTEMBER 10, 2019

Increased absenteeism : When employees start to feel their environment is oppressive, they often cope by staying out of that environment altogether. At Peak Sales Recruiting , we have helped B2B sales leaders hire A-Players for many years. Ryan Moore has two decades of experience in sales and executive talent acquisition.

Sales 138

Sales Sales Cycle Acquisition B2B 138

Hearpreneur

JANUARY 19, 2018

After a monumental year that saw Voices.com raise a Series A investment from Morgan Stanley Expansion Capital, followed closely by the acquisition of a formidable competitor in our space, I am more excited than ever to grow our business and its influence. #2- Two goals. Photo Credit: David Ciccarelli. Photo Credit: Kari Foster.

Detroit 92

Detroit Entrepreneur Technical Review Revenue 92

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 The first approach is to have your employees test your website’s usability. Ask employees (preferably ones that are unfamiliar with the website design) to complete a set list of tasks on your website.

SEO 80

SEO eCommerce Analytics Software Review 80

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs account for 54% of all US sales.

Social Media 185

Social Media B2B North America Media 185

David Teten

AUGUST 19, 2019

Investment Criteria: B2B SaaS or tech-enabled services with proven, recurring contracts. The mode purpose for funding is (in order of frequency) Sales, Marketing, Market Expansion, Product Development, and Hiring Employees. Pied Piper Inc needs funding to accelerate customer acquisition for its SaaS solution. ARR of $500K+.

Revenue 60

Revenue Technical Review Software Review Equity 60

Austin Startup

FEBRUARY 24, 2018

Blitzscaling — lays out a useful framework for thinking about this, including the relevant B2B customer scale: Organizational Scale OS1 : Family (1’s) OS2 : Tribe (10’s) OS3 : Village (100’s) OS4 : City (1000’s) OS5 : Nation (10,000’s) As with every model, it is only that? but only about half of our employees are in Austin.

Warrant 48

Warrant Bootstrapping Framework Hiring 48

ConversionXL

JUNE 16, 2020

As we’ve grown from 1,500 employees to more than 3,000, I’ve seen many more “strategy” and “manager” types come on board, yet the number of “doers” doesn’t usually grow at the same rate. Since we’re in B2B SaaS, ours are: Role pages; Products; Industries; Features and use cases. Typically, the bigger the company, the harder it is.

SEO 121

SEO Technical Review Software Review XML 121

Austin Startup

OCTOBER 15, 2017

followers on Facebook and is energetically remaining in the public square, but he commented that he’s personally carrying the freight for about 10 employees working on his website. What is your Customer Acquisition Cost? But, it is likely the major differentiator between a win and a loss whether you are selling B2B or B2C.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

ConversionXL

JANUARY 18, 2022

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. Construct content guidelines and any employee advocacy guidelines to stay true to your brand marketing strategy.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Very few, if any, of these interactions are with a sales rep. via Technology Advice ].

Demand 95

Demand Management B2B Campaign 95

David Teten

DECEMBER 16, 2015

Josh Gebhardt, CEO, MetricStory , observes that horizontal spread across and within an organization’s functional siloes is a good metric for B2B products. Customer Acquisition Cost (CAC). Track employee performance particularly rigorously. Users/Customers. Customer Lifetime Value (CLTV). Monthly Recurring Revenue (MRR).

Metrics 60

Metrics Analytics Balance Sheet .Net 60

Brandanew

AUGUST 3, 2016

It’s equally true for your B2B customers. Do you have a social media etiquette policy for your employees ? Social media has such a great potential to for all employees, teams and departments to break the silos and come together as a common brand! See, how Nokia’s been creating social media employee ambassadors!

Social Media 100

Social Media Media Channel B2B 100

ReadWriteStart

FEBRUARY 27, 2018

Lead generation , customer acquisition, and sales resources are being approached differently. If you are a small to medium-sized business, you may be contemplating how to transform your sales team to maximize the results from lead generation and customer acquisition activities while minimizing sales resources. Personalizing Pitches.

Sales 71

Sales Artificial Inteligence Lead Generation B2B 71

Steve Blank

APRIL 1, 2020

B2B – cloud services, online meetings, virtual workforce management, collaboration tools. How can you shift focus to customer retention versus acquisition? Nothing is more important than assuring the company can continue to pay its employees. Award equity to employees equal to the value of their reduced salaries.

South Korea 333

South Korea Salary Business Model China 333

ConversionXL

JUNE 8, 2017

Acquisition segments. Acquisition segments. If you are in B2B, you’ve certainly heard of account-based marketing by now. For example, here is a version of the Optimizely’s homepage personalized for Adidas employees : Image Source. Contextual segments. Behavioral segments. Historical segments. Algorithmic segments.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

SEPTEMBER 15, 2020

Takeaway: Customer-powered business models—where customers fulfill roles traditionally held by employees—can work. They even created a B2B technology agency called Ocado Solutions to help build other online supermarkets. Ocado, a premium, digital-first supermarket, has become the biggest grocery retailer of its kind in the world.

Customer 85

Customer Community Revenue Software Review 85

Mucker Lab

APRIL 6, 2023

You engage the marketing team and you do a lot of acquisition and people are coming. You can begin to work on position a little bit, but the early acquisitions are there to give you more users to work on to continue to build out the product. Then, any marketing budget or any acquisition effort you do at large scale is not wasted.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

MARCH 5, 2019

You can apply filters for all sorts of useful criteria, such as multiple business categories, location, funding status, number of employees, and plenty more: Another method—a personal favorite for larger customers—is to monitor industry news outlets. An easy method is to use a company database like Crunchbase.

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”.

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. For example, a fast-food restaurant employee asking if you’d like fries with your order or a phone retailer asking if you’d like to bundle your handset with a cover. That B2B sales are built on relationships. Conclusion.

B2B 129

B2B Email Sales Acquisition 129

View from Seed

JULY 9, 2015

This particular company, as a B2B SaaS business, would definitely benefit from driving traffic to convert into subscribers or leads on their email list. Across the NextView portfolio and in discussing this topic more broadly, we’ve found that funding announcements are rarely good customer acquisition channels.

Startup 120

Startup PR Cofounder Stealth 120

Up and Running

SEPTEMBER 19, 2016

Leveraging our financial skill sets, my partner and I started Harper Partners, a tech-enabled factoring company that helps innovative B2B businesses and startups fund their working capital. After thinking back through my experience, I identified six key lessons, which are applicable to anyone considering the employee-to-entrepreneur path.

Private Equity 60

Private Equity Acquisition B2B Partner 60

techcrunch.com

MARCH 8, 2012

My experience: I exited my last company, an award-winning B2B telecoms operator, and knew that I wanted to build a SaaS product. Three major acquisitions in as many months in this space confirm it is). So, to plug the gap, I hired a contractor full-time with the goal that when funded he would come on as a permanent employee.

Technical Cofounder 49

Technical Cofounder Cofounder San Antonio Europe 49

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. Not that, that’s not important also, but companies over emphasize it.

Marketing 56

Marketing Social Media Analytics Software 56

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Elevate your founder and employee personal brand. Likewise, 72% of consumers prefer brands whose employees share information online.

Demand 115

Demand Affiliate Audience Leadership 115

Ben's Blog

MAY 15, 2020

And if step one or two of the growth model start hitting a lot of friction, then of course it’s just going to get harder and harder, because each group of users is going to produce fewer and fewer users from an acquisition standpoint. And so, we’ve seen a product-led growth motion certainly in the B2B space happening slowly.

Founder 36

Founder Conversion Technical Review Cash Position 36