Remove Acquisition Remove B2C Remove Database Remove Metrics
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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Acquisition segments. Acquisition segments.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. For more rigorous, bottoms-up sizing exercises I suggest tools such as Statista and the United States Census Bureau (also their North American Industry Classification System database) to help identify more specific data.

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Leading B2B2C Startups to Watch in December

ReadWriteStart

They can, however, consistently be grouped into three: (1) Business to Business (B2B) startups, (2) Business to Consumer (B2C) startups, and (3) Business to Business to Consumer. Their advanced AI platform seamlessly offers unique and highly sought-after access to customer journey metrics and upselling opportunities.

B2C 120
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. However, it’s not without challenges.

Email 136
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Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

Simple answers—like presidential dates of birth or, in the case of Amazon, product information—come from proprietary databases or informational sites like Wikipedia and Yelp.). Ultimately, however, Amazon rewards sellers who optimize for a single metric: sales. Are there use cases for voice search in B2B?

B2B 100
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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

That is, build a massive database of travel information that provided a white label search engine for travel sites like Expedia and Travelocity. Going B2C was daunting and not in our core DNA,” Kaufer remarked. In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Marketing can be used to address these problems by creating a content database of guides, troubleshooting techniques, and FAQs to help customers overcome basic issues.

Customer 140