Occam's Razor

SEPTEMBER 20, 2010

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. Here is a simple example: You are the Acquisition manager for a company called Omniture. You goal is to get people to buy your Discover data warehouse product. Oh one more thing.

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

SEPTEMBER 4, 2019

A web page can load only so fast. It’s an application because it installs and runs code on the shopper’s device or computer, with more speed and capability than the “single-page JavaScript apps” of the past. That’s where Accelerated Mobile Pages (AMP) come in. AMP for acquisition, PWAs for engagement.

Web 103

Web Caching HTML Marketing 103

maplebutter.com

JANUARY 8, 2013

I own a website that EVERYONE gets excited about when I explain it, and then they love it when they log on… however, people who have never heard about it go to the site and don’t register, I know this is because my landing page is weak, any helpful hints to better my landing page? Building Product 2. a new art form?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

FEBRUARY 9, 2015

Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Let's move on to doing productive things. In our scenario there are two types of CI analysis. I'll wait here.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

APRIL 29, 2013

Page views. Give me more page views, more and more and more! Horrible landing pages. By lowering your bounce rate all you managed to accomplish is get your ads created and targeted properly and optimize the landing pages. Checkout the number of Likes each has. All you need to do is fix the bounce rate. Impressions.

Metrics 166

Metrics Marketing Search SEO 166

ConversionXL

JUNE 19, 2019

Product market fit: Value hypothesis is validated. Value hypothesis: why a customer is likely to use your product. The role of product marketing is to define and operationalize the context. Use product lifecycle marketing to map campaigns to the stage of your product. Decline stage: product sales start to shrink.

Agile 90

Agile Analytics Algorithm Software Review 90