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The State of Business To Business (B2B) Content Marketing In North America

crowdSPRING Blog

MarketingProfs and the Content Marketing Institute recently released a report on 2013 Content Marketing Benchmarks, Budgets, and Trends for North America. LinkedIn was the most popular social network for B2B content marketers, just slightly edging out Twitter, which held the top spot for the prior two years.

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Groupon's S-1: From Zero to Like? Billions in 30 Months ? AGILEVC

Agile VC

How They Do It: Build email list of consumers interested in local deals (mainly via paid search & social network ads), sell coupon programs to merchants via telesales. But if the proportion of buyers to subscribers is fairly high and doesn’t drop rapidly, the LTV presumably can sigificantly exceed acquisition costs.

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. This chart shows the current number of users on Twitter, LinkedIn, and Facebook versus the entire TAM of SMBs here in North America.

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It’s Morning in Venture Capital

Both Sides of the Table

But in 2012 a visit to any major college in America will show you the massive increase in aspirations of our young talent to become the next Mark Zuckerberg and build a future Facebook. The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years.

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Microsoft’s Bing Fund will give online startups cash, advice, and discounts

venturebeat.com

Acquisition. Social media. Social networking. Social games. Additionally, he’s looking for companies that have a long-term potential to be Microsoft partners or acquisitions. From $1.5B to half a trillion dollars: PayPal celebrates a 10th anniversary. Editor’s picks. Featured stories. Enterprise.

Detroit 69
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7 things you can (legally) steal from successful companies

The Next Web

This won’t pose much of a challenge in North America, where English and Spanish covers pretty much the whole population. Here’s an early example: Tuenti launched in Spain as the Spanish social network when Facebook was only just allowing 13-year-old school kids on in the USA. Mergers and acquisitions anyone?

Spain 168
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6 User Onboarding Flow Examples (With Critiques)

ConversionXL

According to a 2014 State of SaaS report from Compass , SaaS is a $10B industry in North America. And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. The network effect from creating user accounts with social profiles also has potential upsides for user and revenue growth.

Mobile 48