Acquisition Product Development Sales Cycle Viral 
Version One Ventures
SEPTEMBER 17, 2013
Selling into this market requires the traditional enterprise sales approach, comprised of a large ‘boots on the ground’ field sales team that works with key decision makers (e.g. These are long sales cycles, often with multiple departments and stakeholders involved. CTO, VP of HR) in the customer organization.
ConversionXL
APRIL 3, 2018
Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality. Offline sale – typically.
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Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Product second. Sales cycles matter though.
Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Product second. Sales cycles matter though.
Hippoland
FEBRUARY 12, 2018
When you’re talking with an investor, I’d say in general, he/she has biases towards the customer acquisition methods that has made him/her money before. I know nothing about viral marketing. Long sales cycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting).
Hippoland
FEBRUARY 12, 2018
When you’re talking with an investor, I’d say in general, he/she has biases towards the customer acquisition methods that has made him/her money before. I know nothing about viral marketing. Long sales cycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting).
ConversionXL
MAY 27, 2022
In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g., You’ve completed customer research for your product development and positioning strategy.
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