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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

In the past, it was possible to achieve these goals through promotion and advertising. Neal again: “The social media algorithms will always favor people. While some might have seen the backlash against Nike as a public relations nightmare, the company didn’t waver. However, the rules of engagement are changing.

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Twitter Link Roundup #208 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

5 Massive Advertising Campaign Wars Between Rival Brands – crowdspring.co/1dx93zY. Native advertising: 12 fascinating examples of good and bad practice | Econsultancy – crowdspring.co/1cW7VVb. How Marketers Can Make the Most of Facebook’s New Algorithm | Advertising Age – crowdspring.co/1eJlzMW.

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3 Ways Technology Is Changing Small Business Lending

YoungUpstarts

Today’s alternative lenders use sophisticated data-driven algorithms to assess borrowers’ creditworthiness and provide instant credit decisions. FICO credit scores, business cash flow and business debt are being joined by cash-flow reports, direct deposit data and, in some cases, social media reviews and metrics during the approval process.

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How to Properly Use PR and SEO to Amplify Marketing Results

ReadWriteStart

Crafting a product description is part of public relations where the producer paints a picture of the product. This means that you can share PR-style ads and slogans with the public, but you can use all your SEO keywords to reach more customers. When customers really like your business, they will advertise for you.

PR 180
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How and Why to Use SEO for Growth

Duct Tape Marketing

Today, it’s important to consider SEO as an option in parallel with other established lead channels such as Public Relations, Advertising, and Referral Generation. In fact, SEO has in my view risen from the ranks of technical tactic to the status of full blow marketing and growth channel.

SEO 28
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Twitter Link Roundup #210 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

12 inspiring marketing campaigns from Google | Econsultancy – crowdspring.co/1fn1hcw. SEO Penalty and Algorithm Recovery Timelines | ISOOSI Blog – crowdspring.co/1fxnCmW. SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models | Moz – crowdspring.co/1f86l3x.

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What Google's Penguin Algorithm Means for Your Business

mashable.com

What Google’s Penguin Algorithm Means for Your Business. Ever since Google started naming its algorithm updates after furry black and white creatures, we’ve been inundated with talks of pandas and penguins, and how they’re taking down websites one ranking at a time. Google changes its algorithm about 500 times a year.