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What Google's Penguin Algorithm Means for Your Business

mashable.com

What Google’s Penguin Algorithm Means for Your Business. Ever since Google started naming its algorithm updates after furry black and white creatures, we’ve been inundated with talks of pandas and penguins, and how they’re taking down websites one ranking at a time. Google changes its algorithm about 500 times a year.

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9 No-Nonsense Social Media Tips Your Business Can’t Ignore

YoungUpstarts

A style guide can contain rules for any aspects of communication you want to be handled consistently by all who represent your company (customer service, marketing, public relations, sales, etc.). One idea for keeping social media managers on track is to have a style guide for your company.

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Twitter Link Roundup #208 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

5 Massive Advertising Campaign Wars Between Rival Brands – crowdspring.co/1dx93zY. Native advertising: 12 fascinating examples of good and bad practice | Econsultancy – crowdspring.co/1cW7VVb. How Marketers Can Make the Most of Facebook’s New Algorithm | Advertising Age – crowdspring.co/1eJlzMW.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

In the past, it was possible to achieve these goals through promotion and advertising. Neal again: “The social media algorithms will always favor people. While some might have seen the backlash against Nike as a public relations nightmare, the company didn’t waver. However, the rules of engagement are changing.

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25 Entrepreneurs Reveal The Industry With The Most Optimist Future

Hearpreneur

6- Public relations. The public relations industry is set for long-term success. Automated processes and intelligent algorithms are quickly becoming non-negotiable for any company to scale. It is estimated that employment for aeroplane pilots will increase by 6% by 2028. Thanks to Becky Ronalds, Ranking Mom ! #6-

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Twitter Link Roundup #210 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

SEO Penalty and Algorithm Recovery Timelines | ISOOSI Blog – crowdspring.co/1fxnCmW. How To Turn Your Online Visitors Into Customers Without Them Even Knowing – crowdspring.co/1fLcnYW. Personas: The Art and Science of Understanding the Person Behind the Visit | Moz – crowdspring.co/1fkwwCB.

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Twitter Link Roundup #85 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Marketing Inspiration: 100 Clever and Creative Advertisements – [link]. 28 Creative Automotive Advertisements – [link]. 28 Creative Automotive Advertisements – [link]. Good article on ranking algorithms & inner workings of Yandex (Russia’s Google) – [link].