crowdSPRING Blog

JUNE 23, 2013

We often think of marketing as advertising, but in lean marketing that is only one component of an effective plan. An equally important piece is public relations and the value it can bring in increased awareness and visibility for your brand. When building a company, marketing is everything. Position yourself.

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Lean Marketing Public Relations PR 89

crowdSPRING Blog

JUNE 22, 2012

Lean Marketing Tips: Blogging to Build Audience and Drive Traffic – [link]. Lean Marketing Tips: Blogging to Build Audience and Drive Traffic – [link]. What Advertisers Find Out About You When You Click ‘Like’ On Facebook – [link]. The video above is an interesting look at genetics.

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

NOVEMBER 30, 2012

The problem with a Lean Startup: the Minimum Viable Product | Paul Kortman – [link]. Venture-Backed Commerce Sites Banking on TV Ads to Lure in Audiences | AllThingsD – [link]. Real-Time Marketing is Upon Us–Here’s How Advertising Needs To Adapt | Co.Create – [link]. Brilliant analysis.

Social Media 100

Social Media Small Business Central African Republic Design 100

crowdSPRING Blog

SEPTEMBER 21, 2012

Small Business Newsletter: 7 habits of successful entrepreneurs, lean marketing and more – [link]. Good reminder on importance of marketing to broad audience & not falling into a trap of marketing only to tech people – [link]. Is Crowdsourcing the Answer to the Downfall of Traditional Advertising? – [link].

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

NOVEMBER 11, 2011

Zynga Leans On Some Workers to Surrender Pre-IPO Shares – [link]. Report: Search To Dominate Mobile Advertising By 2015 – [link]. Not surprising – Exclusive: Majority of YouTube views from Non-English audience – [link]. SaaS CEOs: Measure Customer Engagement – [link]. Very shady, if true.

Social Media 94

Social Media Small Business Design CTO Hire 94

crowdSPRING Blog

SEPTEMBER 25, 2011

″ slip of paper with our name and contact info as what it is: the best opportunity you have to market yourself or your business to a truly targeted and captive audience: the person to whom you hand it. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups.

Lean 112

Lean Marketing Public Relations Small Business 112

Steve Blank

APRIL 9, 2009

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

crowdSPRING Blog

MARCH 2, 2012

Kickstart Your Lean Startup With Effective Feedback – [link]. Banksy on advertising – [link]. Give Them What They Want: Targeting Your Audience with Blog Design – [link]. Why Tech Entrepreneurs in Developing Countries Struggle to Raise Funds – [link]. 9 Ways Google+ Can Help Your Business – [link].

Social Media 93

Social Media Small Business Design Media 93

crowdSPRING Blog

DECEMBER 16, 2010

Lean Marketing Strategies for Small Businesses and Startups – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. Problem is they have no audience, so who’ll pay? – [link]. Magazine apps look cool.

Social Media 93

Social Media Small Business Design Media 93

crowdSPRING Blog

MAY 19, 2013

Marketing is simple: spend $100 advertising your product or service and earn back $110 for your efforts. Especially for small business, traditional print, radio, and television advertising is out of their reach financially. Online advertising such as keyword search, CPC/PPC, and display ad placement is, quite simply, a waste of money.

Small Business 96

Small Business Social Media Marketing Lean 96

crowdSPRING Blog

FEBRUARY 15, 2013

There’s a tremendous wealth of insight in his answers and the way he engaged the Reddit audience. Lean vs. Mean – Small Business and Responsibility – [link]. This week, Gates participated in a phenomenal Reddit AMA (ask me anything). I encourage you to spend some time reading the AMA – you’ll learn a great deal.

Social Media 107

Social Media Small Business Design Media 107

Steve Blank

JULY 13, 2009

Every generation of new technology seems to find a willing audience in naïve journalists and eager readers. There are usually hopes of making it up on advertising, digital goods, transactions, consulting, but until the numbers are proven this is just as speculative. Hindsight is wonderful.

Silicon Valley 122

Silicon Valley Product RSS California 122

crowdSPRING Blog

SEPTEMBER 6, 2011

Last week I wrote about some ways that not-for-profits could leverage the concepts of lean marketing. The non-profit benefits from increased promotion to a larger audience, and the small business can benefit from positive public relations, stronger audience engagement, and marketing opportunities that they might now otherwise have.

Small Business 100

Small Business Public Relations Africa Lean 100

Steve Blank

APRIL 15, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc.,

Customer 247

Customer Cloud EC2 Channel 247

crowdSPRING Blog

NOVEMBER 25, 2012

And for those of you who believe that branding requires a huge investment in media and advertising, you are probably thinking about this in the wrong way. Your team can contribute to the branding by executing the same SM tactics and by leveraging their own audiences to build awareness and propagate ideas. Let it all hang out !

Small Business 121

Small Business Social Media Sweat Equity Startup 121

View from Seed

MARCH 8, 2016

They tend to come when it’s time to go to market, or they’ve launched (not well) and need to grow audience or customers. The other thing to know right away as a founder is that there’s a subtle (but large) difference between people in advertising or visual branding and folks who understand the words that make a brand tick.

Seed Stage 120

Seed Stage Conversion Startup PR 120

crowdSPRING Blog

FEBRUARY 11, 2019

Choose your specific calling and then market your skills to that niche audience. Advertising consulting. To help businesses with their online and offline advertising campaigns. Public relations consulting. How to identfy your brand's audience, and more! How to identfy your brand's audience, and more!

Small Business Administration 86

Small Business Administration Small Business Social Media Elevator Pitch 86

crowdSPRING Blog

JANUARY 30, 2015

Lean Business: Unleashing the (task) Force | crowdSPRING Blog – crowdspring.co/1tdsoAs. Lessons Learned from Conducting Two Monster Audience Surveys – Copyblogger crowdspring.co/1ITXZuM. Secrets From a Chess Master Who Built One of the Fastest-Growing Companies in the U.S. – crowdspring.co/1xkE0hv.

Small Business 48

Small Business Design Social Media PR 48

ConversionXL

SEPTEMBER 7, 2017

Usually, the process boils down to something like the “Build → Measure → Learn” framework popularized by The Lean Startup …. I studied advertising and public relations at university, and if you’ve ever seen Mad Men, what they taught in university hasn’t changed too much since then. Image Source. Losers have goals.

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Conversion Campaign Distribution Cost 92

crowdSPRING Blog

AUGUST 21, 2015

Lean Business: Why Comcast Stomps ADT’s Customer Service | @crowdSPRING Blog – crowdspring.co/1ErKhM4. How to Play the Valuation Gap Between Start-Ups and Public Tech Companies crowdspring.co/1gtYySK. Where Clicks Reign, Audience Is King nytimes.com/2015/08/17/bus…. Average Manager vs. Great Manager – buff.ly/1fd3xXa.

Small Business 48

Small Business Design Social Media Baltimore 48

crowdSPRING Blog

MAY 22, 2015

Crowds go crazy at his live shows where audience participation and collaboration is a core element of the performance. Lean Doesn’t Always Create the Best Products [link] crowdspring.co/1FcPnhs Dan Deacon is an electronic musician with a huge following. 10 Truths We Forget Too Easily [link] crowdspring.co/1JkEVrr link] nyti.ms/1bWa0Uz

Small Business 48

Small Business Design Social Media Startup 48

blog.expensify.com

APRIL 24, 2012

Just as.NET is both a lock-in and very restricting, and Java violates both “lean cuisine class hierarchy” and “objects if necessary, but not necessarily objects”, the “we’ll just use XML” mantra deserves to die. It was the wrong audience. That would have given you a trifecta. It is ironic.

Java 107

Java PHP Software Review Coder 107