crowdSPRING Blog

MAY 19, 2013

Marketing is simple: spend $100 advertising your product or service and earn back $110 for your efforts. Especially for small business, traditional print, radio, and television advertising is out of their reach financially. Online advertising such as keyword search, CPC/PPC, and display ad placement is, quite simply, a waste of money.

Small Business 96

Small Business Social Media Marketing Lean 96

View from Seed

MARCH 8, 2016

They tend to come when it’s time to go to market, or they’ve launched (not well) and need to grow audience or customers. The other thing to know right away as a founder is that there’s a subtle (but large) difference between people in advertising or visual branding and folks who understand the words that make a brand tick.

Seed Stage 120

Seed Stage Conversion Startup PR 120

Duct Tape Marketing

OCTOBER 10, 2017

You need to discover the channels that are relevant to your audience and focus solely on those. Referral Marketing – This includes intentional word of mouth activities, viral tactics, and intentional referral generation (should be a must for any business). Offline Advertising – Yes, this can still be a powerful marketing tactic.

Channel 57

Channel Marketing SEO Social Media 57

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. Public Relations Category on Duct Tape Marketing. Print Advertising is not Dead.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

www.foliomag.com

JULY 31, 2012

Audience Development. ADVERTISEMENT. ); ); ); Home » emedia and Technology. Digital audience developers and executives discuss their favorites. Here, digital audience marketers chime in on the ones they’re using now, and why. Leslie Ellwood, Executive Director, Audience Development, American Media Inc. Search Jobs.

Social Media 40

Social Media Rhode Island Media South Dakota 40

crowdSPRING Blog

NOVEMBER 13, 2011

We have provided advice on using Google Adwords as well as other platforms , and today I want to share some advice on best practices for using Facebook as an advertising platform. Facebook advertising’s greatest benefit is the network effect. Facebook advertising takes time. Determine ad type. A/B testing. Give it time.

Advertising 103

Advertising Lean Marketing Campaign 103

mashable.com

OCTOBER 11, 2011

Therefore, marketing and public relations are often tackled piecemeal by whomever has time. Why should my audience care?” Understand a Journalist’s Coverage Area & Audience. Determine which demographic — and therefore, which publication — would be interested in your startup.

PR 103

PR Startup Social Media Technical Review 103

Duct Tape Marketing

MARCH 1, 2016

A channel for lead generation purposes is simply a broad way to gain access to your prospective audience – so referral generation is a channel, sales is a channel, SEO is a channel, and speaking is a channel – and there are countless ways to master every channel. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

crowdSPRING Blog

MARCH 2, 2012

Banksy on advertising – [link]. The Illustrated Anatomy of a Viral Pinterest Scam – [link]. Give Them What They Want: Targeting Your Audience with Blog Design – [link]. Don’t try to game the system – provide awesome service instead (good reminder from Seth Godin) – [link].

Social Media 93

Social Media Small Business Design Media 93

crowdSPRING Blog

DECEMBER 26, 2014

Not All Viral Videos Are Good Content Marketing – crowdspring.co/12NPqSc. How to Create Simple Drawings to Clarify Your Ideas and Captivate Your Audience – Copyblogger crowdspring.co/1Ckgesk. Eight social networks worth a closer look | ZDNet – crowdspring.co/1G48rfO. What You Need To Start A Podcast | Co.Labs – crowdspring.co/13n4dnK.

Social Media 101

Social Media Small Business Design Media 101

crowdSPRING Blog

SEPTEMBER 13, 2010

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. In April of 2004 Burger King and their agency, Crispin Porter + Bogusky had an insight that led to what was, at the time, the most successful viral effort ever launched by a business: the Subservient Chicken.

Viral 107

Viral Campaign Small Business Guerilla 107

blog.expensify.com

APRIL 24, 2012

It was the wrong audience. And, the audience that did actually read it likely has none of the people he is complaining about in it. This is why I loathe interviews – way too many idiots advertising for programmers out there. It is ironic. He wrote the article about a situation that bothered him as he hires programmers.

Java 107

Java PHP Software Review Coder 107