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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry.

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[INTERVIEW] Eldon Mascoll, Toronto Entrepreneur, Founder Of Freedom Park Media Group

YoungUpstarts

Since the 90s, Toronto-based entrepreneur Eldon Mascoll has been making his mark in the media industry, working in areas that include television production, film, marketing and advertising. It’s all encompassing when you look at how programmatic advertising works. Taking what he learned at HBO, Mascoll formed EME Inc.,

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

So instead of just being the department that makes pretty pictures or the department that spews out advertising or that makes cold calls or that tries to convert customers using all manner of collateral material, marketing the function actually becomes that which builds and creates customers, which we’re now calling audiences.

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6 Important Startup Trends that Defined 2011

mashable.com

New York City mayor Michael Bloomberg has been trying very hard to raise New York City’s profile in the tech scene. That same month, prestigious startup accelerator TechStars announced its first New York City class. How to Launch a Social Ambassador Campaign. NYC Rises In the Tech Scene.

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Behind Every Great Product

SVPG

Kate is now a product leader at Shutterstock in New York City. Sales was nervous that this idea of a self-service advertising platform would diminish the value of what the sales team was trying to sell. Some were just plain uncomfortable with advertising. GOOGLE ADWORDS – Jane Manning.

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9 Tips for Raising Startup Funds on AngelList

mashable.com

Nobody cares that you got covered in TechCrunch , or that The New York Times blog picked up your press release. Gmail Changes Again: Google Rolls Out New Look. Behind the Tweets: New Twitter Site Reveals Users’ Stories. How Old Spice Revived a Campaign That No One Wanted to Touch. Advertising.

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How to Plan Your Social Integration Strategy

mashable.com

It has to be in your integrated campaign strategy. Advertising. With more than 20 million unique monthly visitors, Mashable has one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco. Global Syndication Partners.