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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Advertising can be seen as an insurance. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.

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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. In the olden days, advertising was an expensive and risky prospect. Next, they’d hire an advertising firm to create and execute the concept. Or perhaps it invites them to request a free trial of your product.

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Why In-Game Advertising Sucks

Austin Startup

In-game advertising sucks. It doesn’t just suck in the same way that, say, dodgy used car salesmen or “cheese-flavored product” do either, where one party profits wildly while the rest of us get shafted. It’s as frustrating for advertisers as it is for developers, and gamers are equally jaded. Advertisers (??)

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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

How their product leaders and CMOs embrace the change adjusting product/marketing strategies based on new technologies. In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products.

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9 Things to Know About Influencing Purchasing Decisions

ConversionXL

Product quality and seller reputation matter , goes without saying. What about when the product matches the customer’s needs and wants, and they trust the seller? If you sell commodity products, you might want to look into pulling reviews from an external site to have more of them. The same goes for products and purchases.

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The Definitive Guide to Video Prospecting

ConversionXL

For example, you wouldn’t want to send a demo video of your platform to a cold lead that doesn’t have a clue about who you are and what your product does. Go to “Advertising Features” and toggle on Enable Demographics and Interests Reports. Explore production options. Getting started with video prospecting. Navigate to “Admin”.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Of all of the low-cost tactics you can deploy to raise awareness about your business and its products, writing great content is one of the best. Create product samples. Removing barriers for new customers to experience your products is an excellent way to build your base. Make it yourself. Create a blog. Create a cool giveaway.