Advertising, Continuous Deployment, Internet and Japan

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Thats why eBay advertises on search engines, and Facebook doesnt. As far as they are concerned, thats eBays job.

San Francisco

San Francisco CPA SEM CTO Hire

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. False negatives would be an issue, but combining ad words with other forms of advertising, such as guerrilla marketing, might yield a more robust answer. Case Study: Continuous deployment makes releases n.

Demand

Demand San Francisco Lean Continuous Deployment

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Startup Lessons Learned

NOVEMBER 6, 2008

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Getting educated about advertising, agencies, and. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Agile

Agile San Francisco Software Review Continuous Deployment

Lessons Learned: Principles of Lean Startups, presentation for.

Startup Lessons Learned

NOVEMBER 4, 2008

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Getting educated about advertising, agencies, and. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Lean

Lean San Francisco Agile Continuous Deployment

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

NOVEMBER 17, 2008

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Getting educated about advertising, agencies, and. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: What is customer development?

Startup Lessons Learned

NOVEMBER 8, 2008

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Getting educated about advertising, agencies, and. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Customer Development

Customer Development Developer San Francisco Customer

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

More often This logic can be extrapolated to the web world to mean: more users, visiting your site more often, for longer amounts of time to maximize advertising exposure. Case Study: Continuous deployment makes releases n. Buy a higher quantity 2. of higher priced items 3. September 15, 2008 9:12 PM Hitchens said.

San Francisco

San Francisco Lean Technical Review Continuous Deployment

Lessons Learned: ScienceDaily: Corporate culture is most important.

Startup Lessons Learned

NOVEMBER 18, 2008

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Getting educated about advertising, agencies, and. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

San Francisco

San Francisco Continuous Deployment Lean DC

The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

MAY 14, 2009

Were not going to have any form of advertising, but I am considering trying to offer a scholarship program to worthy entrepreneurs, just as we did for the Web 2.0 Case Study: Continuous deployment makes releases n. Lastly, some people have asked about discounted rates for those that cant afford the tuition fee.

Lean

Lean San Francisco Continuous Deployment Software Review

Getting educated about advertising, agencies, and media buyers

Startup Lessons Learned

NOVEMBER 5, 2008

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Getting educated about advertising, agencies, and media buyers I see lots of startups whose business plans revolve around selling high-value ad space to brand advertisers. Case Study: Continuous deployment makes releases n.

Advertising

Advertising San Francisco Media Continuous Deployment

Marching through quicksand

Startup Lessons Learned

AUGUST 24, 2009

And thanks to the radical transparency enabled by the internet, the quality of these proposals is actually constantly rising, to the point that it’s almost impossible to judge the quality of the final product – because all the proposals look polished and professional, even the terrible ones. Eric, First of all, great post.

San Francisco

San Francisco Lean Technical Review Distribution

Lo, my 2295 subscribers, who are you?

Startup Lessons Learned

MARCH 4, 2009

It connects to the internet to automatically download the necessary codes. In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. Case Study: Continuous deployment makes releases n. One of my favorite gadgets at home is the Harmony Universal Remote.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: The engineering manager's lament

Startup Lessons Learned

OCTOBER 20, 2008

Flaws in design as a different story, and shouldnt be treated the same way; a user can live with software that doesnt have one of the features advertised, but he cant live with software where a feature sometimes does one thing, and sometimes another. Case Study: Continuous deployment makes releases n.

Software Review

Software Review Engineer Management Technical Review

Lessons Learned: Three freemium strategies

Startup Lessons Learned

JANUARY 27, 2009

Their economics blends elements of the free, advertising-supported, "eyeballs" business with more traditional e-commerce and subscription businesses. I think this is the right way to think about many advertising businesses, like Google AdWords. Is it that they act as free advertising for our premium product? Free as inventory.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: CPI > CPC

Startup Lessons Learned

JANUARY 11, 2009

Lessons Learned by Eric Ries Sunday, January 11, 2009 CPI > CPC Google revolutionized advertising by popularizing pay-per-click. Because social networks have generated staggering quantities of traffic without generating as much economic value from traditional advertising models, theres a big opportunity to buy traffic on a new model.

San Francisco

San Francisco Social Network Lean Continuous Deployment

Case Study: SlideShare goes freemium

Startup Lessons Learned

AUGUST 16, 2010

Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting. Case Study: Continuous deployment makes releases n.

San Francisco

San Francisco Lean Analytics Continuous Deployment

Lo, my 1032 subscribers, who are you?

Startup Lessons Learned

NOVEMBER 19, 2008

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Getting educated about advertising, agencies, and. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

San Francisco

San Francisco Lean Continuous Deployment DC

Pivot, don't jump to a new vision

Startup Lessons Learned

JUNE 22, 2009

I am so sick of your tweets it's advertising 24/7. Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Pivot, don't jump to a new vision Why Continuous Deployment?

San Francisco

San Francisco Lean Continuous Deployment Agile

Lessons Learned: Where did Silicon Valley come from?

Startup Lessons Learned

NOVEMBER 11, 2008

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Getting educated about advertising, agencies, and. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Silicon Valley

Silicon Valley San Francisco Lean Continuous Deployment

Business ecology and the four customer currencies

Startup Lessons Learned

DECEMBER 14, 2009

This attention is valuable to yet another set of people: namely, the traditional businesses (see above) who are using marketing to grow, and are looking to advertise to new prospects. In the old days, these media companies would then themselves plow this profit back into marketing and advertising, and grow. Sorry about that.)

Customer

Customer San Francisco Viral Lean

Lessons Learned: Five Whys

Startup Lessons Learned

NOVEMBER 13, 2008

It seems your cluster architecture is one of the key architectural constraints making continuous deployment possible. If you cant deploy to 5% of the nodes and check the results, then how would you accomplish continuous deployment? Case Study: Continuous deployment makes releases n.

Software Review

Software Review Technical Review San Francisco Continuous Deployment

Lessons Learned: The ABCDEF's of conducting a technical interview

Startup Lessons Learned

NOVEMBER 29, 2008

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Getting educated about advertising, agencies, and. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

San Francisco

San Francisco Lean Agile Java

How to conduct a Five Whys root cause analysis

Startup Lessons Learned

JULY 2, 2009

I work in advertising and this system would work to analyze failures. Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuous deployment for mission-critical applica. 2) How can you keep employees from being fearful of these post-mortems?

San Francisco

San Francisco Lean Technical Review Software Review

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. Case Study: Continuous deployment makes releases n. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.

SEM

SEM San Francisco Lean Continuous Deployment

Good enough never is (or is it?)

Startup Lessons Learned

SEPTEMBER 27, 2010

Freemium or subscription or advertising? Freemium or subscription or advertising? Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Pivot or persevere? Add features or remove them?

San Francisco

San Francisco Lean Continuous Deployment Software Review

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

NOVEMBER 17, 2008

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Getting educated about advertising, agencies, and. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

Here was our experience at IMVU, which I have seen replicated at many other consumer internet startups. Launching is about creating circles within circles (groups of people that connect) and social networking, word of mouth, and real-world advertising are all contributing factors. Case Study: Continuous deployment makes releases n.

San Francisco

San Francisco PR Lean Early Stage

Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

MARCH 24, 2009

But that is not the only source of positioning: brand advertisers have been using packaging and TV ads to do this for years. Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuous deployment for mission-critical applica.

Metrics

Metrics San Francisco Lean Viral

The Superbowl ad test

Startup Lessons Learned

SEPTEMBER 13, 2010

Isn’t it equally possible that this company is spending more money on advertising or marketing than it’s competitors? And it is much more insulated from external effects, like an advertising or PR blitz, than your typical vanity metric. But is that true? Or that there is some other external factor at work? But is that true?

San Francisco

San Francisco Metrics Lean PR

Lessons Learned: Net Promoter Score: an operational tool to.

Startup Lessons Learned

NOVEMBER 22, 2008

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Getting educated about advertising, agencies, and. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

.Net

.Net Operations San Francisco Lean

Lessons Learned: What is a market? (a guide for hackers)

Startup Lessons Learned

FEBRUARY 12, 2009

Are advertisers customers, and are they part of a market? But also, remember that eBay started out with pez dispensers but also remember that Google never advertised and Ive heard that Facebook got it right from the start. Case Study: Continuous deployment makes releases n. Is a market a set of paying customers?

San Francisco

San Francisco Continuous Deployment Ruby Lean

Learning from Obama: maneuver warfare on the campaign trail

Startup Lessons Learned

NOVEMBER 5, 2008

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Getting educated about advertising, agencies, and. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Campaign

Campaign San Francisco Lean Agile

The cardinal sin of community management

Startup Lessons Learned

SEPTEMBER 11, 2009

We kept denying that we had done anything wrong, that the features still worked as advertised, and justifying our decisions instead of apologizing. And that lets me know that you still haven't grasped that there is no such thing as "trolls" They are a creation of the geek cabal that created the Internet and brooked no dissent.

Community

Community Management Lean Software Review

StartUpRoar

Lessons Learned: The three drivers of growth for your business.

Lessons Learned: Using AdWords to assess demand for your new.

Trending Sources

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Lessons Learned: Principles of Lean Startups, presentation for.

Lessons Learned: The four kinds of work, and how to get them done.

Lessons Learned: What is customer development?

Lessons Learned: The one line split-test, or how to A/B all the time

Lessons Learned: ScienceDaily: Corporate culture is most important.

The Lean Startup Workshop - now an O'Reilly Master Class

Getting educated about advertising, agencies, and media buyers

Marching through quicksand

Lo, my 2295 subscribers, who are you?

Lessons Learned: The engineering manager's lament

Lessons Learned: Three freemium strategies

Lessons Learned: CPI > CPC

Case Study: SlideShare goes freemium

Lo, my 1032 subscribers, who are you?

Pivot, don't jump to a new vision

Lessons Learned: Where did Silicon Valley come from?

Business ecology and the four customer currencies

Lessons Learned: Five Whys

Lessons Learned: The ABCDEF's of conducting a technical interview

How to conduct a Five Whys root cause analysis

Lessons Learned: SEM on five dollars a day

Good enough never is (or is it?)

Lessons Learned: The four kinds of work, and how to get them done.

Lessons Learned: Don't launch

Lessons Learned: The metrics and levers of engagement.

The Superbowl ad test

Lessons Learned: Net Promoter Score: an operational tool to.

Lessons Learned: What is a market? (a guide for hackers)

Learning from Obama: maneuver warfare on the campaign trail

The cardinal sin of community management

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