Advertising Customer Development Internet Japan 
Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
Startup Lessons Learned
NOVEMBER 7, 2008
Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customer development is in order?
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Startup Lessons Learned
SEPTEMBER 22, 2008
Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Thats why eBay advertises on search engines, and Facebook doesnt. Seth Godin: How often should you publish?
Startup Lessons Learned
NOVEMBER 4, 2008
Customer development. For those interested in getting started with agile or customer development, I thought Id include a few links. For customer development, start with Steves book The Four Steps to the Epiphany or take a look at his recent Entrepreneurial Thought Leader Lecture.
Startup Lessons Learned
NOVEMBER 6, 2008
The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? What is customer development? Getting educated about advertising, agencies, and. No departments The Five Whys for Startups (for Harvard Business R. ► May (3) Thank you Philosophy Helps Start-Ups Move Faster (WSJ on the.
Startup Lessons Learned
SEPTEMBER 15, 2008
I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Check your assumptions, what went wrong?
Startup Lessons Learned
NOVEMBER 17, 2008
The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? What is customer development? Getting educated about advertising, agencies, and. No departments The Five Whys for Startups (for Harvard Business R. ► May (3) Thank you Philosophy Helps Start-Ups Move Faster (WSJ on the.
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