Advertising Customer Development New York Viral 
Steve Blank
NOVEMBER 16, 2009
I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. And without revenue how do we know if we achieved product/market fit to exit Customer Validation?”
YoungUpstarts
APRIL 21, 2013
Enter “ The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses “, a New York Times bestseller by founder of IMVU (creator of 3D avatars) Eric Ries. Not doing so would end up in wasteful innovations and features that customers do not want.
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Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
Startup Lessons Learned
NOVEMBER 7, 2008
Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customer development is in order?
Startup Lessons Learned
SEPTEMBER 15, 2008
That green button was part of a customer flow, a series of actions you want customers to complete for some business reason. If its part of a viral loop, its probably trying to get them to invite more friends (on average). Why did customers like your change so much that they didnt change their behavior one iota ?
Startup Lessons Learned
JANUARY 27, 2009
Their economics blends elements of the free, advertising-supported, "eyeballs" business with more traditional e-commerce and subscription businesses. I think this is the right way to think about many advertising businesses, like Google AdWords. At a high level, anything that drives virality should be free. Free as inventory.
Startup Lessons Learned
JANUARY 11, 2009
Lessons Learned by Eric Ries Sunday, January 11, 2009 CPI > CPC Google revolutionized advertising by popularizing pay-per-click. This model has not translated well to the world of social networking, because customers of social networks engage sites in a different way than customers of search engines.
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