Steve Blank

MARCH 15, 2017

No one had differentiated a startup job description from a large company job. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), Department Mission Statements – What am I Supposed to Do Today? It wasn’t that I had somehow inherited dumb employees.

Startup 316

Startup PR Public Relations Channel 316

crowdSPRING Blog

JUNE 23, 2010

If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING&# ), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name. Avoid names that are too narrow or too literal.

Naming 120

Naming Small Business Minnesota Product Name 120

reidhoffman.org

NOVEMBER 12, 2013

But with so many investors still licking their wounds from the dot-com bust, many focused on proven business models, such as advertising or e-commerce. Time is short — it helps to refer to what those investors already understand. An understanding of product-market fit? What’s your differential business strategy?

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

ConversionXL

SEPTEMBER 20, 2016

You then give them a Limbic Map® and ask them: When you are shopping for [Product Name], pick the top 3 words that BEST describe what you associate with the product. You can also do this type of research for broader branding purposes, such as crafting advertising messages and positioning yourself in relation to competitors.

Design 48

Design Distribution Framework Naming 48

Business Plan Blog

JUNE 26, 2013

The main objective of a company’s marketing strategy is to define and reach the target customer demographic while differentiating itself from the competition. A company’s value proposition describes the key functional and emotional benefits of its products, services and brand. Identify unique points of differentiation.

Differentiation 40

Differentiation Business Plan Product Name Campaign 40

www.rocketwatcher.com

DECEMBER 5, 2011

But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve named products a handful of times with decidedly mixed results (See my post on product naming here ). Descriptive names help with that. You should subscribe!

Naming 41

Naming Startup Product Name Framework 41