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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

In addition, good journalism, such as fact checking politicians in an election, might not always be what drives pageviews—and also not what advertisers want to bid on—but is massively important for our society. After a certain number of articles per month, you apply a hard paywall. App users are the most loyal users, according to Smullen.

SEO 122
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Google Analytics 360: The Features Worth $150k a Year

ConversionXL

Custom dimensions and metrics. GA360 allows users to roll up reporting from multiple properties efficiently with capabilities not available in the free version—deduplicating users, stitching sessions, inheriting custom dimensions and metrics, etc. Create audience lists from customer interactions in the Salesforce Marketing Cloud.

Analytics 126
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Advertising = Data

aweissman.com

Scott Karp wrote last week that innovations in online advertising could dethrone the page view as the metric of choice. And search clear dominates direct response. In other words, the advertiser intent or motivation (reach, response, etc.) What increases in importance is the data provided to the advertiser.

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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

I began placing advertisements on the website. Would you be interested in advertising on my website?” and I got a handful of advertisers who said yes. I still made money from advertising that went on the website. I then went and found a university student who was interested in internet marketing.

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How To Make Digital Marketing Excel For Your Startup

Startup Professionals Musings

Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums. It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches?

Marketing 120
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Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145
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The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business?

Duct Tape Marketing

written by Guest Post read more at Duct Tape Marketing. Marketing has become a very data-driven discipline. Marketers spend a lot of time and energy looking at the metrics that illuminate the costs of finding new customers and keeping current customers. That was a very important metric for him. asks Allen.