A butterfly flaps its wings and you make a sale
A Smart Bear: Startups and Marketing for Geeks
MARCH 22, 2010
A small favor you do on Twitter results in a viral post seven months later. It's worse on the Internet. Like, if you have a compelling story that people intrinsically want to spread, that's more influential than building a snappy Flash animation for your home page. It's a great story: Little actions can have enormous influence.
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